August 29, 2019

Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions

Red Wing, MN – August 29, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce major growth within its marketing department and the addition of two new positions to the team. Rounding out Vasque’s marketing team...

August 29, 2019

Stio’s Fall ’19 Collection is Made for the Full Range of Mountain Life

JACKSON, Wyo. (Aug. 29, 2019) – Inspired by life in the Tetons, Jackson Hole mountain lifestyle brand Stio makes performance outdoor apparel to cover the full range of mountain pursuits. This fall, Stio delivers its largest-to-date fall/winter collection with expanded technical pieces, lifestyle silhouettes and accessory collections. “Mountain towns are...

August 29, 2019

Black Diamond Equipment Announces New Testing Protocols for its Lighting Category

SALT LAKE CITY, August 29, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces new testing protocols for its lighting category. “Black Diamond addressed current industry-wide communications for the lighting market,” states Joe Skrivan, Technical Director for Black Diamond Equipment’s lighting category. “Specifically,...

August 28, 2019

Origin Welcomes Senior Writer Ben Hewitt to US Team

WHISTLER, B.C. (August 28, 2019)— Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, announced today the hire of Ben Hewitt as senior writer. Ben joins Account Director and Strategist Laura Merino as the second U.S.-based Origin employee after Origin established a...

August 28, 2019

Rossignol Group Partners with Verde Brand Communications

Park City, UT (Aug. 28, 2019) - Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde Brand Communications to direct its public-relations efforts in North America, effective immediately. Verde, a full-service integrated...

August 28, 2019

Kitsbow Will Double U.S. Manufacturing with Relocation to Asheville, North Carolina

PETALUMA, Calif. (August 28, 2019) — Kitsbow, maker of premium cycling clothing and accessories has expanded its commitment to U.S. manufacturing by relocating to a new facility near Asheville, North Carolina that will open before the end of 2019, and plans to earn 95-percent of its revenue from products made onshore...

August 28, 2019

New Indy Ski Pass offers two days at EACH of 34 resorts for $199

PORTLAND, OR -- A new, multi-resort ski pass, called the Indy Pass, is now on sale for the 2019-2020 season that will provide two lift tickets - 68 total days – at each of 34 independently owned resorts for just $199. Indy Pass resorts provide an uncrowded and welcoming experience...

August 27, 2019

Verde Brand Communications Partners with the 1Climb Foundation to Introduce 100,000 Kids to Climbing

ST. LOUIS, Miss. (Aug. 27, 2019)- The 1Climb Foundation - a St. Louis based organization with the goal of introducing 100,000 kids to climbing - this week named Verde Brand Communications as its agency of record. Founded by professional rock climber Kevin Jorgenson and So iLL Holds owner Dan Chancellor,...

August 27, 2019

Hyperlite Mountain Gear Announces Athlete Partnership with Aaron Mulkey

BIDDEFORD, Maine (August 27, 2019) — Hyperlite Mountain Gear, an outdoor company focused on designing ultralight, durable and highly water-resistant outdoor gear, announces a new partnership with ice climber Aaron Mulkey. Known as a pioneer of ice climbing within the Rocky Mountains, Mulkey has spent the majority of his career...

August 27, 2019

Kokatat debuts HustleR rescue life vest at Paddlesports Retailer

ARCATA, California— Kokatat, long recognized as the leading manufacturer of PFDs for all types of paddlers, heads to the Paddlesports Retailer Show being held in Oklahoma City later this month with two versions of the Hustle, its newest vest platform. Earlier this year, Kokatat unveiled the standard Hustle, a comfortable,...