PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 13, 2019
Doubling Down on Innovation: Superfeet Announces Acquisition of RSscan International
FERNDALE, Wash. (June 13, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the company has acquired RSscan International, the leader in movement analysis and personalized products for elite athletes throughout Europe, effective immediately. This merger expands Superfeet research...
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June 13, 2019
JUNE 13, 1969: MSR® Newsletter Serves as Pioneering Safety Resource
SEATTLE, Wash. (June 13, 1969) — Seattle-based Mountain Safety Research® (MSR®), today mails Issue 1 of the Mountain Safety Research Newsletter. Published by Editor, Chief Engineer, and Founder Larry Penberthy, the newsletter pioneers a new era of mountaineering safety with its commitment to independently evaluating climbing equipment and innovating ways...
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June 13, 2019
UCO Expands Upon Lantern and Camp Kitchen Collections
Seattle, WA - From the backcountry to backyard barbeques, UCO camping accessories have provided utility, comfort and originality in the outdoors since 1971. 2019 continued that legacy of innovation and design as UCO unveiled a new category of camp kitchen ware and new lighting options. In Spring 2020, UCO will...
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June 13, 2019
Oboz teams up with Wildland Trekking Co. as official adventure travel partner
Bozeman, Mont., (June 13, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company, has entered a strategic partnership with the Wildland Trekking Company, a global leader in the adventure travel industry that leads unforgettable hiking vacations around the world. As Oboz’ official adventure travel partner, the Wildland...
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June 12, 2019
OCTOBER 26, 1984: MSR® Debuts WhisperLite™ Stove, the Most Advanced Liquid Fuel Stove
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the leader in durable and reliable mountaineering equipment, introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same performance in the wind and cold as expedition stoves, but with less weight. “The challenge was...
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June 12, 2019
La Sportiva Reinvigorates Marketing Team With Three Promotions
June 12, 2019 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today the promotion of Chrissy Wise to marketing director, Quinn Carrasco to marketing manager, and Wes Green to vice president of sales and marketing. All three are veterans of La Sportiva and...
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June 12, 2019
Osprey Expands Urban Lifestyle Offerings with Arcane Series for Spring 2020
Cortez, CO – Designed for the active, urban dweller and constructed with sustainable materials, Osprey’s Spring 2020 Arcane series delivers minimalist design, a straight forward feature set, and quality craftsmanship. Available in an array of fresh silhouettes and different carry options, these versatile and timeless designs function and fit whether...
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June 12, 2019
Two Years in the Making, Therm-a-Rest® Debuts New Valves for Speedier Inflation & Deflation
SEATTLE, Wash. (June 12, 2019) - Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus into 2020, the brand continues to craft the highest-performing and thoughtfully designed outdoor sleep systems...
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June 12, 2019
30+ Years of Innovation in Waterproof Protection Continues With Spring 2020 SealLine® Pro™ Zip Duffel
SEATTLE, Wash. (June 12, 2019) - For the past three decades, SealLine has been pushing the envelope to create products that will withstand the rigors of any adventure on or near the water, and that innovation continues in 2020 with the new Pro Zip Duffel. For boaters, paddlers and adventure travelers,...
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June 12, 2019
HeiQ launches HeiQ Eco Dry for Footwear
Zurich/Switzerland, June 12, 2019. Swiss textile innovator HeiQ launches a new fluorine-free product in their HeiQ Eco Dry product family for a full range of durable water repellence technologies, from apparel to footwear options. As one of the pioneers in this field, HeiQ is the go-to solution provider for many apparel...