PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 6, 2019
BUBBA™ Debuts New Carbon Fiber Fishing Net
(Columbia, MO) – BUBBA™, a fishing lifestyle brand known for its high-quality angling equipment designed by fishermen, for fishermen, today announced the launch of the BUBBA Fishing Net, the newest expansion of the brand into premium, highly dependable fishing products. The BUBBA Fishing Net is now available online at www.bubbablade.com....
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May 3, 2019
Sierra Designs Clearwing Tent Awarded with Gear of the Year
Boulder, CO – Heritage brand Sierra Designs has provided incredible design and functionality at attainable prices for decades, offering some of the best cost-to-weight outdoor gear in the industry. Recognized for its technical ingenuity and affordability, Sierra Designs is proud to accept the Gear of the Year Award from Outside...
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May 2, 2019
Mountain in the Hallway Wins “Most Inspiring” at 5Point Adventure Film Festival
The twelfth annual 5Point Film Festival concluded Sunday evening to the roaring applause of an exuberant audience. That’s how it goes at 5Point, which was founded in 2007 on the principles of respect, commitment, humility, purpose, and balance. The stories of adventure told here tend to strike a chord, and...
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May 1, 2019
World’s Toughest Coffee Maker Available at LOWE’s Nationwide
GRAND RAPIDS, Mich. (May 1, 2019) – Rugged appliance maker OXX Inc. is excited to announce its’ distribution expansion through a nationwide partnership with LOWE’s Companies, Inc. Through the distribution, OXX’s COFFEEBOXX, Workhorse Fuel Coffee Pods, and the new OXX Coffee Bottle will be available at 1000 Lowe’s home improvement...
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May 1, 2019
PK Grills Co-Owners Launch The “Fire & Smoke Society”
LITTLE ROCK, Ark. (May 1, 2019) – Scott Moody and Brian Taylor, co-owners of PK Grills, maker of the iconic hand-poured aluminum PK Grill and Smoker, today announced a new venture, introducing a line of high-end, consumable grilling products. Dubbed “Fire & Smoke Society,” the product line includes premium spice...
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May 1, 2019
YETI Expands Premium Outdoor Product Line
Austin, Texas — YETI® Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, expands its product offerings with a new cargo-style LoadOut GoBox™. The YETI LoadOut GoBox leaves nothing to be desired when it comes to utility and durability. Designed for secure organization, this versatile gear...
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April 30, 2019
Sena Technologies, Inc. Taps Terra PR as North American Public Relations Agency
Irvine, CA (April 30, 2019) – Sena Technologies, Inc., the industry leader in Bluetooth® innovation for the motorsports, action sports, and outdoor activity markets has hired Terra PR to spearhead their North American bicycle public relations strategy, effective immediately. Sena got its start in the powersports industry in 2010, launching...
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April 30, 2019
Seirus Director of Marketing Joins CORP Board
San Diego, CA (April 30, 2019) – Seirus Innovations, leaders in innovation and technology dedicated to face, hand and head protection, is pleased to announce Danica Carey, Seirus Director of Marketing, has officially joined the California Outdoor Recreation Partnership (CORP) board of directors. The mission of CORP is to establish...
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April 30, 2019
Tailwind Nutrition On-Course at 2019 Sinister Sports Race Series
Durango, CO – Tailwind Nutrition is proud to announce a partnership in 2019 with Sinister Sports, organizers of premiere endurance racing events in Alberta and British Columbia. With distances ranging from 5K to 100 miles, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all aid stations. Sinister...
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April 30, 2019
SCARPA Spin Ultra earns Outside Magazine 2019 Gear of the Year Award for trail-running shoes
BOULDER, Colo. (April 30, 2019) – Earning its second major trail-running award this year, SCARPA, a leader in building performance footwear for all aspects of mountain sports, today was named winner of Outside Magazine’s 2019 Gear of the Year Award for its new Spin Ultra, a highly cushioned yet ultralight...