August 19, 2019

Yakima Celebrates 40th Anniversary

LAKE OSWEGO, Ore., August 19, 2019 – From modest beginnings in a small Yakima Valley machine shop to becoming one of the most recognizable and beloved brands in the outdoor industry, Yakima is proud to celebrate its 40th anniversary this month. “Since 1979, outdoor enthusiasts have relied on Yakima to...

August 19, 2019

gogglesoc Reports Record-Breaking Growth

Whistler, BC (August 19, 2019) — gogglesoc, Whistler, BC-based goggle cover company, announced today record-breaking growth and sales numbers. The brand, which started as an idea among three friends to protect pricey lenses from the thrills and spills that come with snow sports, has sold half a million gogglesocs since...

August 16, 2019

Everybody wants to save the whales, and everybody wants to wear cool socks – Now they can, with KAVU

SEATTLE – New for fall 2019, the Orca Sock from KAVU will benefit the Center for Whale Research (CWR), the leading voice for the gravely endangered southern resident killer whales (orcas). The Orca Sock features rad killer whale patterns in a wool/synthetic blend, and 20 percent of the profits from...

August 15, 2019

PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge

LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge to ride more and do more.” As part of this industry-leading initiative, PEARL iZUMi outlined...

August 15, 2019

prAna Offers $100K to Quit Your Day Job and Chase Your Dream

Carlsbad, CA – August 15, 2019 – prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, announced today the launch of their Dream Job Promotion. Through this program, prAna is seeking one courageous person who is willing to quit their day job to...

August 15, 2019

Rad Power Bikes Named One of America’s Fastest-Growing Companies

SEATTLE, August 15, 2019– Inc. magazine today revealed that Rad Power®Bikes is number 63 on its annual Inc. 5000 list, the prestigious ranking of the nation’s fastest-growing private companies. Many well-known names, including Microsoft, Dell, Domino’s Pizza, Pandora, and Timberland, gained their first national exposure as honorees on the list. “This...

August 14, 2019

Archer Components offers Demo of Electronic Shifting Conversion at Outerbike

Scotts Valley, California (August 14, 2019) — Riders who’d appreciate the benefits of electronic shifting, but without the huge expense, will have the opportunity to try out the Archer Components D1x electronic shifting conversion kits that have changed the paradigm of electronic shifting. Teaming with DemoWorx, Archer will offer four demo...

August 13, 2019

World number one skier, Mikaela Shiffrin, joins adidas

Herzogenaurach, Germany 13th August 2019: The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup...

August 13, 2019

Oru Kayak Revolutionizes Origami Boat Design Again With “The Inlet”

San Francisco, CA (August 13, 2019) – All the excuses for not owning a kayak have just been erased. Oru Kayak, the makers of the original origami-inspired kayak, directly tackled weight, carry, and set-up with the company’s newest and most innovative kayak design to date, the Inlet. The Inlet most...

August 13, 2019

Rad Power Bikes Lands National Partnership with Domino’s

SEATTLE - August 13, 2019 - Pizza fans, rejoice! Through a national program with Rad Power® Bikes, Domino’s® pizzas will soon be delivered hot and fresh via bike lanes. Rad Power Bikes will deploy fleets of custom ebikes to Domino’s stores across the country later this year. The partnership was...