PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 1, 2019
Deschutes Selected as Presenting Partner and Official Beer of 2020 American Ultimate Disc League
(Bend, Oregon) August 1, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League (AUDL) as the 2020 presenting partner and official beer of the AUDL. Deschutes will kick...
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August 1, 2019
Safe, Easy-to-Use QuikClot® Gauze Puts Power to Stop Bleeding in Everyone’s Hands
LITTLETON, N.H. (August 1, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, puts the power to stop bleeding in every consumer’s hands with the launch of new QuikClot® Gauze in Z-fold, available on Amazon and retailers nationwide beginning August 1, 2019. Tested and proven through years...
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July 31, 2019
mountainFLOW eco-wax selects Meteorite PR as Agency of Record
Carbondale, CO ( July 31, 2019 ) - mountainFLOW eco-wax, the leader in plant-based ski wax, has partnered with MeteoritePR to lead Global communication efforts. Together as skiers, wood-choppers, double daffy-ers, mountain bikers, skin track solitude seekers, rodeo fans, campers, figure eight-ers, and rafters, MountainFlow eco wax has selected Meteorite...
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July 31, 2019
PeopleForBikes Supports Surface Transportation Bill
BOULDER, Colo. (July 31, 2019)– As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and pedestrians, and recognize the environmental benefits of biking. The support comes as...
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July 30, 2019
CHROMUCH and PROMOSTYL Partner for Trend-Right Sustainable Colors in 2021
Taipei, Taiwan – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, has curated 50 colors for 2021 with world-renowned trend agency and color specialist PROMOSTYL. The 2021 Color Guide includes five trend-right color collections for applications in apparel and equipment, including sportwear, athleisure, tents and sleeping bags. For...
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July 30, 2019
Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team
Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordicskiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on running...
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July 30, 2019
Darn Tough Vermont®, World’s Toughest Sock, Continues to Support World’s Toughest Athletes as Official Sponsor of Spartan in 2019, 2020
Northfield, VT. (July 30, 2019) - Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the Spartan Race US race series, which now includes Spartan Trail US. As athletes dig deep...
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July 30, 2019
Hobie Announces 2019 Hobie 16 World Championships
OCEANSIDE, Calif. (July 30, 2019) – Hobie, the leading manufacturer of premium kayaks, sailboats and watersport products, is pleased to officially announce the Hobie 16 Worlds for 2019. The top sailors from around the world will call Captiva Island, Fla. home when they compete in the event November 1-16, 2019. The...
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July 30, 2019
5.11 Tactical Opens 50th Company Owned Retail Store
Irvine, Calif. (July 30, 2019) –5.11 Tactical®, the global innovator of tactical apparel and gear, is celebrating the grand opening of its 50th company owned retail store in Fort Bliss, Texas this week. The store marks the completion of an initiative established in 2014 to launch and expand company-owned retail stores...
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July 29, 2019
Deschutes Brewery Taps Groundswell PR for Public Relations
(Bend, Oregon) July 29, 2019- Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new...