PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 16, 2019
prAna Names Marcie Peters Vice President of Global Sales
Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice President of Global Sales. “We are thrilled to welcome Marcie to the prAna family,” said Russ...
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July 16, 2019
LINDSEY VONN: The Final Season
Universally recognized as the greatest female skier ever, Lindsey Vonn went on a remarkable journey that was defined by unexpected twists and turns and dramatic peaks and valleys in its final chapter. Produced in conjunction with Teton Gravity Research, HBO’s feature-length documentary LINDSEY VONN: THE FINAL SEASON intimately recounts the...
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July 11, 2019
Filson and Merrell Launch Sandal Collaboration
SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell,...
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July 11, 2019
Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award
WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June. The Origin-produced film, which shines a light on the face of visible minorities in the...
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July 11, 2019
5.11 Partners with Spartan
IRVINE, CA (July 11, 2019)– 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce its partnership with Spartan, the largest obstacle race and endurance brand in the world. 5.11 is the Official Tactical Gear Partner of the 2019 Spartan Honor Series and will be on site with...
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July 10, 2019
Merrell launches film on Mike Chambers’ attempt at Denali speed record
ROCKFORD, Mich. (July 10, 2019) — Little Steps features mountain athlete and Merrell Ambassador Mike Chambers as he endures a six-month, highly-strategic and rigorous training program to prepare for his attempt at breaking the speed record for Denali. Ultimately, Chambers leaves Denali without the record, but throughout his training and time...
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July 10, 2019
The Conservation Alliance Announces 2019 Outstanding Partnership Awards
Bend, Ore., July 10, 2019 – Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019. The award recognizes companies who provide meaningful support to Conservation Alliance grantees working to protect wild places throughout North America. This year’s...
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July 10, 2019
Tender Corporation Expands Outdoor Portfolio With Counter Assault Acquisition
LITTLETON, N.H. (July 10, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, announces the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense products, including the leading bear spray and tools for law enforcement and self-defense. Based in Kalispell,...
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July 9, 2019
Outdoor Research awards $10k We Can Grant to First Waves program serving at-risk youth through paddling, river clean-up
SEATTLE, Wash. (July 9,2019) –In the third year of its We Can Grant program, which supports grassroots efforts to improve outdoor access, Outdoor Research, the Seattle-based manufacturer of industry-leading outdoor apparel and gear, this month awarded $10,000 to the Benscreek Canoe Club. Through its First Waves Program that serves at-risk youth,...
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July 9, 2019
Groups Release Inaugural State of Climbing Report
Golden, CO (July 9, 2019) — The American Alpine Club, in partnership with more than a dozen supporting organizations, is proud to release the first-ever State of Climbing Report, a comprehensive quantitative look at the American climbing community and its impact. The report details the growth, size, and demographics of the...