April 15, 2019

A Superior Ride With Stromer Bikes

Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today's generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily commute. Why? Because it offers just the...

April 12, 2019

Hydro Flask Announces New Athletes and Mountain Biking Partners

Bend, OR (April 12, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to welcome its newest Team Hydro athletes and outdoor industry partners, coinciding with the launch of its...

April 12, 2019

Toray Targets Athleisure Market With Newest Primeflex

Friday, April 12, 2019 — Toray has added a new, innovative iteration to its PRIMEFLEX family of stretch textiles. By employing "Nanodesign" to control the cross-sectional shape of the composite fiber, Toray has succeeded in creating a microfiber PRIMEFLEX polyester. The result is a thin core-sheath structure and a fine comosite yarn with...

April 11, 2019

Bill Supple Joins the Mountain Equipment Team as Brand and Business Development Director

Buffalo, N.Y. (April 11, 2019) -- Bill Supple, an outdoor industry veteran, has been recently brought on to help grow Outdoor & Sports Company’s Mountain Equipment brand as the Brand & Business Development Director. Additionally, Greg Boyd has been hired to represent all three of OSC’s brands (Mountain Equipment, Bridgedale...

April 10, 2019

Powered by HeiQ Smart Temp, BUFF® launches CoolNet UV+® for activated cooling

For 25 years, BUFF® has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep warm the founder’s neck and head during his cross-country motorcycle rides. Today, BUFF® continues its heritage of quality and reliability of multifunctional headwear. Just like the first product from...

April 10, 2019

The Conservation Alliance Kicks Off First Backyard Collective Stewardship Event of 2019 in Asheville, N.C.

BEND, Ore. (April 10, 2019) – The Conservation Alliance held its first Backyard Collective event of the year in Asheville, North Carolina on Friday, April 5. The stewardship project drew 25 volunteers from six member companies and five conservation partners. The volunteers worked in support of Asheville’s RiverLink to remove...

April 10, 2019

tenalach Names Asheville-Based Darby Communications for Public Relations

Winnipeg, Manitoba — April 10, 2019 — tenalach, the Canadian-based maker of high quality lawn games, has chosen Darby Communications as its public relations agency of record, effective immediately. Through the partnership, Darby Communications will work to amplify tenalach’s latest news and events, and to increase their media exposure within...

April 9, 2019

Tepui Launches Streamlined Low-Pro Rooftop Tent

SANTA CRUZ, Calif. (Apr. 9, 2019) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, launches Low-Pro, the lowest profile softshell rooftop tent on the market. Tepui expands their selection of rooftop tents, adding a streamlined, lighter-weight option to their extensive line of soft-shell and hard-shell tents. Low-Pro...

April 9, 2019

Sparc Retail launches first retailer-based employee training platform for ERIK’S Bike, Board and Ski

Laguna Beach, CA - Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski  (www.eriksbikeshop.com). The new retailer-based solution is a single, powerful and immersive platform which allows store...

April 9, 2019

Big Agnes Boosts Talent Across Departments with Robust New Hires

STEAMBOAT SPRINGS, Colo. (April 10, 2019) – Big Agnes Inc., the Steamboat Springs-based outdoor brand, is pleased to announce a batch of new hires, growing its product, repair, dealer services and employee engagement teams. Big Agnes has hired Robert Fry as Director of Product. In his newly created role, Fry...