June 11, 2019

OluKai Celebrates 11 Years of International Paddling and Give Back to Hawaii

Kahului, Maui (June 11, 2019):  For the 11thyear in a row OluKai, brought together the world’s best paddlers together for a weekend of racing and give back to Hawaii at the annual Ho’olaule’a (celebration). OluKai created the now legendary event in 2008 to pay tribute to the ocean lifestyle through...

June 11, 2019

SportRx and Oakley collaborate to make limited-edition Flak 2.0 XL

SAN DIEGO (June 11, 2019)— SportRx, makers of custom prescription sport sunglasses and snow goggles for athletes, is proud to introduce the new limited-edition Oakley/SportRx Flak 2.0 XL. SportRx is Oakley’s No. 1 optical account. The exclusive product offering comes after a 12-year history of SportRx working closely with Oakley...

June 11, 2019

evo announces it will build new Campus SLC in Salt Lake City

SEATTLE (JUNE 11, 2019)– Seattle-based outdoor and action sports retailer evo, in partnership with Lake Union Partners, has announced its most ambitious project to date, Campus SLC, a collection of complementary businesses designed to drive community around a shared passion for outdoor culture. Campus SLC will be located in the Granary...

June 11, 2019

Norrøna Bolsters U.S. Sales Team with Key New Hire

BOULDER, Colo. (June 11, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the appointment of Emma Getsinger as the Sales Representative for the Rockies and Intermountain West. “Adding Emma to our team is a crucial step in becoming great partners to our...

June 11, 2019

Sweet Dreams are Made of This: Sierra Designs Brings New Sleep Systems for S20

June 11, 2019 - Boulder, CO- For decades, Sierra Designs has succeeded in providing some of the best cost-to-weight value in the industry. The brand’s Spring 2020 offerings are no exception, as they continue to bridge the gap between technical ingenuity and attainable prices with down sleeping bags and an...

June 11, 2019

March 10, 1974: Mountain Safety Research® Opens First Storefront Today

SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year-round in Seattle according to the schedule below. “The new Mountain Safety Research storefront will let our customers handle some of our newest products...

June 10, 2019

Osprey Introduces the New Archeon Series: Sustainably Crafted, Technical in Carry and Unapologetically Versatile Packs for Spring 2020

Cortez, CO – June 10, 2019 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, introduces a minimalist, versatile and sustainable pack series with the all-new Archeon. With multiple volumes and silhouettes that feature quality craftsmanship and technical construction, the Archeon is designed for trail, travel and everyday...

June 10, 2019

Nike Swim onboard with the Dragon World Championships 2019

The world’s leading inflatable SUP brand, Red Paddle Co has announced Nike Swim as the headline partner for this year’s Dragon World Championships 2019 in the beautiful setting of Lake Annecy, France. Now in its third year, the dedicated, team orientated stand up paddle board (SUP) world championships is one...

June 10, 2019

57hours Launches New Trips and Summer Activities including Mountain Biking, Hiking, and Water Sports

NEW YORK, N.Y. (June 10, 2019) - 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to backcountry skiing and rock climbing, 57hours expands into new categories just in time for summer,...

June 10, 2019

Work, Play and Live Better With the BOGS° Spring 2020 Collection

Portland, OR (June 10, 2019) - BOGS° Footwear, the brand known for innovative technology and original prints, builds on the success of its Sweetpea and Sauvie styles with the launch of its new Spring 2020 collection. Debuting at the upcoming Summer Market Outdoor Retailer in Denver, BOGS° is once again...