PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 15, 2019
Crescent Moon Launches New Luna Snowshoe, Furthering their Non-Traditional Approach to the Category
Boulder, CO – With a smaller footprint and weighing in at just three pounds, Crescent Moon Snowshoes’ new Luna snowshoe was built with women, runners and children in mind. Available in Fall of 2019, the new Luna continues to blur the line between traditional snowshoes and running shoes. Along with...
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February 14, 2019
Ski Racer Henrik Kristoffersen Changes Eyewear Brand – Signing with Sweet Protection
(Oslo, Norway) As the youngest male ski racer to ever win an Olympic medal, Henrik secured his spot amongst the elite alpinist skiers in the 2014 Olympics with a bronze medal in Slalom and has never looked back since. He has been a part of the Sweet Protection athlete team...
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February 13, 2019
New Neptune bolsters Kokatat’s robust life vest offerings
ARCATA, California — For 2019, Kokatat adds greater depth and breadth to its award-winning PFD offerings by introducing the Neptune PFD, a rugged and durable technical touring and sea kayaking life vest with all the comfort, durability, pockets and organization you will need for a day, weekend or month on...
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February 13, 2019
Honey Stinger Announces “Hive Gold” Elite Team for 2019
STEAMBOAT SPRINGS, Colo. (Feb. 13, 2019) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its new elite athlete team for 2019: Hive Gold. Expanding on its already extensive “Hive” sponsorship programs, Honey Stinger created the Hive Gold team to provide additional support to its...
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February 13, 2019
Industrial Revolution Hires New President
(Seattle, WA – February 13, 2019) – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, proudly announces the addition of Drew Keegan as its new President. Keegan will tap into his vast outdoor industry experience to make immediate contributions leading IR’s marketing and product development team, as...
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February 13, 2019
inov-8 Named Official Footwear of Obstacle Course Racing World Championships
inov-8 will once again be the official footwear of the Obstacle Course Racing World Championships! The 2019 event will once again be held just outside London from 10-13 of October, where more than 5,000 of the best obstacle course racers in the world will battle it out over wet and muddy terrain...
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February 12, 2019
Diamond Brand Gear Proudly Expands Wall Tent Distribution
(Asheville, NC) – – Diamond Brand Gear, an American manufacturer with a legacy of producing high-quality packs and tents for the Boy Scouts of America and the U.S. Military, is excited to announce it will now sell all of its famous Canvas Wall Tents and accessories online, direct from the...
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February 12, 2019
Headsweats Offers Winning Designs as Apparel Sponsor of Mercedes-Benz Corporate Run
(BOULDER, Colo.) — Known as the leader in ultra-light, supremely wicking performance headwear and athletic apparel, Headsweats joins the Mercedes-Benz Corporate Run presented by Turkish Airlines as the official apparel sponsor to offer marathon participants custom design options for exclusive team shirts and headwear. With three event locations in south...
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February 12, 2019
Kelty Announces Senior Management Promotions for Continued Growth
BOULDER (February 12, 2019) – Kelty, a leader in innovative adventure gear and everyday outdoor products Built for Play, today announced two senior management changes reflecting strong momentum. Specifically, Kelty named Russ Rowell senior vice president and general manager and Vincent Mares senior creative director, overseeing Kelty product design and...
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February 11, 2019
Native Eyewear Launches First Installment of 2019 Sunglass Collection
LONGMONT, Colo. - Native Eyewear announced today the official launch of three new styles from its 2019 sunglasses collection which are now available for purchase both in stores and online. Named by Native team members with inspiration from the outdoors, the Vigor Advanced Fit, Griz and Raghorn styles embrace Native’s...