PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 19, 2019
2019 Ninja World Series Finals Announced
Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World Series Finals. UNAA CEO Mr. Bob Clark (USA) announced, “We are thrilled to be partnering with...
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March 19, 2019
BUBBA™ Debuts Lithium Ion Electric Fillet Knife at 2019 Bassmaster Classic Outdoors Expo
(Columbia, MO) March 18, 2019 – BUBBA™, a fishing lifestyle brand known for its high quality angling equipment designed by fishermen, for fishermen, has announced the debut of its brand new Lithium Ion Electric Fillet Knife (EFK) at this year’s Bassmaster Classic Outdoors Expo in Knoxville, TN. The Lithium Ion...
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March 19, 2019
Hydro Flask Partners with Independent Musicians to Launch Song
Bend, OR (March 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of a new original song in conjunction with its recently launched brand campaign,...
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March 18, 2019
In response to high demand, Nester Hosiery adds Matt Brucker as VP of Sales
Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners it serves. To further grow and manage this demand Nester Hosiery has hired Matt Brucker as...
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March 18, 2019
Desert vibes: Succulents shine in KAVU’s spring collection
SEATTLE – KAVU’s top new pattern for Spring 2019 is Greenhouse, and it’s already nearly sold out. A colorful array of desert succulents bursting out against a dark backdrop, the Greenhouse print permeates KAVU’s spring line, from jumpsuits and sleeveless dresses for women to men’s board shorts, belt packs and...
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March 18, 2019
Hydro Flask Receives Four iF Design Awards, Including Coveted Gold Award
Bend, OR (March 18, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won four iF Design Awards, including a first-ever gold award. The Unbound Series™ 22 L Soft Cooler Pack and...
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March 18, 2019
OluKai Launches Adventure Ready Miki Collection
Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip and the Miki Trainer. The new additions give adventure-ready women two new options for getting...
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March 18, 2019
Hillsound Ambassador Named National Geographic’s Adventurer of the Year
Vancouver, BC (March 18, 2019) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce that their ambassador, Heather ‘Anish’ Anderson, has been named a National Geographic Adventurer of the Year. Anderson is a top-tier athlete, well-known thru-hiker on the trails,...
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March 18, 2019
Grassroots Outdoor Alliance takes step toward paper-free future, inspired by innovative commitment from The North Face
KNOXVILLE, TENNESSEE -- (MARCH 18, 2019) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook” -- a ubiquitous outdoor industry...
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March 18, 2019
PrimaLoft, Inc. Announces Circularity of PrimaLoft® Bio™ Fibers, Further Advancing Relentlessly Responsible™ Mission
LATHAM, N.Y. (March 18, 2019) -- PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers have proven capable of being chemically recycled. This process breaks down polyester to its basic components...