PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 15, 2019
Eco-conscious Consumers Have Spoken: the Environmentally Friendly Shoe from SOLETM and United By BlueTM Gets Fully Funded in Less than 90 Minutes, Leading as One of the Top Sustainability Campaigns on Kickstarter.
Vancouver, British Columbia (March 15, 2019) — SOLE and United By Blue are proud to announce the successful funding of their Kickstarter campaign for the world’s most eco-friendly shoe, the SOLExUBB Jasper Wool Eco Chukka. It took just 84 minutes for the campaign to reach its funding goal, which had...
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March 14, 2019
Astral’s New Hemp Footwear Takes a Walk on the Sustainable Side
Asheville, NC – Offering a more sustainable solution to footwear, Astral welcomes the Hemp Baker, Hemp Loyak and Hemp Maria to their growing collection of #NatureFirst performance casual shoes. A combination of hemp and recycled polyester, Astral’s expanded eco-conscious collection is a durable and ethical alternative to current lifestyle shoes...
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March 14, 2019
LEM Helmets Welcomes Ultra-Endurance & Adventure Cyclist Jay Petervary To Ambassador Team
MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and driven, Petervary – AKA JayP – is no stranger to finding success through overcoming challenges in...
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March 14, 2019
Mountainsmith Launches New Waist Pack Made From Upcycled Materials
Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, have announced the launch of the Tripster, a waist pack made from over 80% upcycled materials. The Tripster is now available exclusively at REI stores nationwide and online at REI.com. In 2018, the REI Co-op challenged Mountainsmith to develop...
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March 14, 2019
ECHOS Communications Launches REVERB GLOBAL
SAN FRANCISCO - ECHOS Communications - (https://echoscomm.com) continues to redefine the modern global PR agency with the launch of REVERB GLOBAL - a program that creates ambitious outdoor experiences for brands to tell their stories to journalists, distributors and dealers. The REVERB GLOBAL program is built around environments where brands...
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March 13, 2019
MSR® Reactor® Stove System and DynaLock™ Ascent Poles Receive Awards from Backpacker and ISPO
Seattle, WASH (March 13, 2019) – Mountain Safety Research® (MSR®) is honored to receive two prestigious awards, from ISPO and BACKPACKER, for two of their standard-setting high-performance mountaineering products this spring. The MSR DynaLock Ascent Poles have been recognized as one of the 55 ISPO 2019 Award Winners in the...
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March 13, 2019
Deuter streamlines, re-launches its vaunted Kid Comfort carriers for Spring 2019
LONGMONT, Colorado – Instilling a love of the outdoors in the next generation is easier than ever with a re-engineered line of three new Kid Comfort carriers, plus a women’s specific option from Deuter. Named the best baby hiking backpack by Wirecutter, The New York Times’ consumer review arm, Deuter’s...
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March 13, 2019
Thule Crossover 2 Debuts at The Travel Goods Show
Durable and functional, the Thule Crossover 2 are bags designed to keep everything organized and accessible. The all-new Thule Crossover 2 luggage line will debut at The Travel Goods Show in Las Vegas, Nevada from March 26–28, 2019, and will be available to consumers in August 2019. From locating a...
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March 13, 2019
SOG’s compact new Snippet multi-tool makes the cut for daily preparedness
LYNNWOOD, Wash. – It’s impossible to be completely ready for all of the daily challenges of 21st century life, but SOG Knives & Tools prides itself in making multi-tools that meet virtually any situation head on. Add the new ultra-compact Snippet to SOG’s repertoire of situation-ready multi-tools. New for Spring...
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March 12, 2019
Helinox Announces Progress on Campaign to Enforce its Patents and Intellectual Property Rights
(OAKLAND, Calif. – March 12, 2019) - Helinox (helinox.com), the leading designer of portable chairs, tables, cots and accessories for the outdoors, today announced progress on its ongoing campaign to increase awareness and prevent infringement of its patents and other intellectual property rights. The unique and proprietary structure of Helinox’s...