January 16, 2019

Gunner Kennels Partners with Backbone Media for Public Relations and Media Planning

NASHVILLE, Tenn. (Jan. 16, 2019) – Gunner Kennels, the designer of the first double-walled rotomolded kennel and the only recipient of the 5 Star Crash Test Rating for pet crates from the Center for Pet Safety, today announced its partnership with Backbone Media. The Colorado-based agency will assist Gunner Kennels...

January 15, 2019

HeiQ launches its first performance fabric technology HeiQ XReflex

Zurich/Switzerland — Swiss textile innovator HeiQ launches HeiQ XReflex – a radiant barrier technology on high performance fabrics to create warmth without bulk and allow the user to “Wear Less in Winter®”. Humans lose about 60% of body heat through thermal radiation. In order to stay warm, insulations made of...

January 15, 2019

Seirus Adds New Gloves and Mittens to Heatwave+ Collection for 2019

San Diego, CA (January 15, 2019) - Seirus, leaders in innovation and technology for face, hand and head protection, are pleased to introduce four new gloves and two new mittens to their Heatwave+ Collection. Seirus Heatwave+ products feature a dual stage heating system that reflects body heat and amplifies temperature...

January 15, 2019

No Motor, No Support, No Problem! Mustang Survival Partners with Race to Alaska

Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, announces its sponsorship of the 2019 Race to Alaska (R2AK), a competition with one simple rule, no motors. Traversing some of the world’s riskiest and most temperamental waterways, R2AK participants are...

January 15, 2019

W.L. Gore & Associates Earns Gear Junkie Gear of the Year Award for new GORE-TEX Fabric with Stretch Technology

ELKTON, MD – W.L. Gore & Associates, makers of GORE-TEX products, recently won a Gear of the Year Award from Gear Junkie, a heavily trafficked consumer media site that tests and reports on leading gear and technology in the outdoor industry. Gore won for one of its newest fabrics innovations,...

January 15, 2019

Orange Mud Expands International Distribution with Endurance Touch in Puerto Rico

Castle Rock, CO (January 15, 2019) – Orange Mud expands international distribution with Endurance Touch in Puerto Rico.   Endurance Touch is a run, bike, and triathlon distributor in San Juan, Puerto Rico. Orange Mud’s CEO Josh Sprague noted that, “We’re very excited to grow with Endurance Touch and their...

January 14, 2019

Oboz Footwear named official footwear to the home of World’s Worst Weather.

Bozeman, Mont., (January 14, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has entered into a one-year sponsorship agreement with the Mount Washington Observatory (MWO) as its Official Footwear Provider. Along with category exclusivity, the agreement includes special access for Oboz to...

January 14, 2019

LifeStraw Announces Partnerships With a Purpose at 2019 Outdoor Retailer Snow Show

DENVER, Colo. and LAUSANNE, Switzerland (January 14, 2019) – (Booth #49060) LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced notable cause-related and new distribution partnerships, with a purpose. LifeStraw will align with Airstream, innovative maker of the iconic “silver bullet” travel...

January 14, 2019

Nite Ize Revolutionizes Waterproof Technology

BOULDER, Colo. – Nite Ize®, a leading manufacturer of innovative solution-based products, is turning the world of waterproof bags upside down with new technology that makes what was once impossible, possible. The RunOff™ line of waterproof bags are submersible, dustproof, and compressible – and are available in sizes that were...

January 14, 2019

Sierra Designs Successfully Settles Intellectual Property Dispute

January 14, 2019 - Boulder, CO - Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed is confirmed as the true pioneer in zipperless sleeping bags in the European Market. “We’re...