PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 8, 2019
Sierra Designs Unveils F19 Insulated Collection
January 8, 2019 - Boulder, CO - Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for Fall 2019, Sierra Designs is making it easy to get after it in the great...
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January 8, 2019
Oboz Rings in the New Year with a Fresh Slate of Ambassadors for 2019
Bozeman, Mont., (January 8, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected a group of twenty-two outdoor experts, hiking enthusiasts, and adventure seekers as its ambassadors for 2019. “We received almost 400 applicants for the program and while these twenty-two...
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January 8, 2019
Runderwear Signs SIMBOL Communications as PR Agency of Record
Millboro, VA — The UK brand that started the recent seamless running underwear boom, Runderwear, has hired Park City-based SIMBOL Communications as their public relations agency of record. Runderwear has taken Europe and other areas by storm since its inception, and SIMBOL will now work to spread the word in...
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January 8, 2019
Thule to Showcase their Expanding Product Portfolio at a Unique Brand Experience for Dealers and Media in Denver, Colorado, USA, June 17-20, 2019.
(Seymour, Conn., January 8, 2019) – Thule, a global leader in products designed for an active lifestyle, will be hosting retailers, media, and friends in the industry at a unique brand experience this June. With the expansion of the product portfolio to new categories such as city strollers, hardside luggage,...
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January 8, 2019
Vibram Names Burten Distribution as Official US Distributor of all Furoshiki Product
NORTH BROOKFIELD, Mass. (January 8, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line of footwear in the US. “We’re thrilled to announce our partnership with Burten Distribution,” states Chris...
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January 8, 2019
Saddle Up for the 11th Annual Pisgah Stage Race
Brevard, NC – Five days, 140 miles and 20,000 feet of elevation gain. The 11th Annual Pisgah Stage Race, hosted in Pisgah National Forest April 8-13, 2019, is revered as the best and highest quality stage race in the world with consistent, gnarly singletrack on the docket every day. Pisgah has earned a growing...
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January 8, 2019
Zodiac Event Displays Joins The Conservation Alliance
BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event marketing materials is helping to protect public lands for future generations. “We are wholeheartedly...
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January 7, 2019
Nike Swim Introduces Gear Collection with High-Performance Training Aids
PORTLAND, Ore. (Jan. 7, 2019) – This winter, Nike Swim unveils its first-ever gear collection, complete with training aids and equipment to build speed, strength and achieve optimum performance in the water. Available now, the collection includes: Nike Swim Fins, Nike Kickboard, Nike Hand Paddles, Nike Pull Buoy, Nike Ear...
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January 7, 2019
Lifekey Launches Smart Wearables Designed to Protect and Connect
RIVERTON, Wyo. (Jan. 7, 2019) — Lifekey, a new brand that aims to transform the way people access and share their personal health data, is pleased to launch its system of smart wearables, designed to protect and connect people by providing one-touch access to important information like health data and...
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January 6, 2019
Orange Mud expands international distribution with Velocity Sport AS in Norway.
Velocity Sport AS is a “company put together by people of different experience and everyone with a burning interest in an active lifestyle and creating a positive shopping experience. We seek brands that stand out from the crowd, they must have something special, simply being something more an average.” Trond...