February 6, 2019

PEARL iZUMi Undergoes a Transformation

LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values.  This positioning will also clearly complement the Brand’s critical efforts around Social Responsibility and a refreshed product...

February 6, 2019

Leave No Trace Retains Active Lifestyle Agency rygr for Public Relations Services

BOULDER, Colo. (Feb. 6, 2019) — The Leave No Trace Center for Outdoor Ethics, a national organization that protects the outdoors by teaching and inspiring people to enjoy it responsibly, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record, effective Feb. 1, 2019. ...

February 5, 2019

Osprey Selects Southwest Colorado Trail Organization Heroes as 2019 Pro Deal Donation Program Beneficiaries

Cortez, CO – February 5, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions has selected three Southwest Colorado trail organizations as the beneficiaries of the brand’s 2019 Pro Deal Donation Program. These 2019 non-profit partners include: Southwest Colorado Cycling Association, Mancos Trails Group and Rico Trails...

February 5, 2019

Holden Outerwear Wins 2019 ISPO Product of the Year Award for the Women’s Hybrid Down Jogger

MUNICH (Feb. 5, 2019) – Holden, the stylish performance outerwear and sportswear brand, received the coveted ISPO 2019 Product of the Year award in Health & Fitness > Lifestyle & Fashion for its Women’s Hybrid Down Jogger. This comes on the heels of having won the 2018 ISPO Product of...

February 5, 2019

Applications Now Open for Second-Annual 36 Hours in Kitsbow Grant Program

PETALUMA, Calif. (Feb. 5, 2019) - Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique short films telling the story of an overnight biking adventure. “The goal for 36 Hours...

February 5, 2019

inov-8 Official Footwear Brand at OCR World Championships

The Obstacle Course Racing World Championships are returning to the UK, and inov-8 will once again be the official footwear brand. The renowned, Britain-based footwear brand will keep the title for second year running, after last year’s US event. The 2019 OCRWC will be held just outside London on October...

February 5, 2019

Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy

RESTON, VA (February 5, 2019)— Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through mid-July. Combining digital and traditional ads with RV...

February 5, 2019

American Alpine Club and The North Face offer $50,000 in adventure grants for climbers of all skill levels

Golden, CO (Feb 5, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face is pleased to open the 2019 Live Your Dream Grants to climbers of all ages, all experience levels, and all climbing disciplines. Anyone with an itch...

February 5, 2019

Yuba Bikes Introduces New Rain Canopy

Cotati, CA (February 5, 2019) - Yuba Bikes is excited to introduce the Cargo Canopy to their robust line of cargo bike accessories, offering a new option for customers using the Supermarche or Electric Supermarche as an everyday mode of transportation. Yuba’s Cargo Canopy functions as a rain canopy over...

February 4, 2019

Volumental and Superfeet Announce a Partnership to Bring Footwear Personalization to Volumental’s 3D Scanning Retail Solution

Volumental today announces an expansion of its retail experience with on-demand personalized footwear from Fitstation by HP. Volumental, a 3D scanning and footwear recommendation software company is adding the capabilities of Fitstation, a personalized footwear manufacturing platform, to create the best combined footwear recommendation and personalization retail solution available on...