April 15, 2019

360 Adventure Collective Names Asheville-Based Darby Communications for Public Relations

Asheville, NC — April 15, 2019 — 360 Adventure Collective, the most-trusted association for independent and non-independent outdoor sales reps on the East Coast, has chosen Darby Communications as its public relations agency of record, effective immediately. Through the partnership, Darby Communications will work to amplify 360 Adventure Collective’s latest...

April 15, 2019

Wigwam Introduces SynchroKnit with Unrivaled Precision Fit in Socks

Sheboygan, WI. (April 15, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnit, a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs...

April 15, 2019

Snow Peak Set its Sights on a New Flagship Store and US Headquarters in Portland’s NW 23rd Avenue Neighborhood

Portland, OR – April 15, 2019 – Snow Peak, the innovative outdoor lifestyle company, is moving and expanding its US flagship store and company headquarters to a new location on NW 23rd in Portland, Oregon. The two-story, 14,000-square-foot space at 404 NW 23rd will enable Snow Peak to expand its...

April 15, 2019

A Superior Ride With Stromer Bikes

Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today's generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily commute. Why? Because it offers just the...

April 12, 2019

Hydro Flask Announces New Athletes and Mountain Biking Partners

Bend, OR (April 12, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to welcome its newest Team Hydro athletes and outdoor industry partners, coinciding with the launch of its...

April 12, 2019

Toray Targets Athleisure Market With Newest Primeflex

Friday, April 12, 2019 — Toray has added a new, innovative iteration to its PRIMEFLEX family of stretch textiles. By employing "Nanodesign" to control the cross-sectional shape of the composite fiber, Toray has succeeded in creating a microfiber PRIMEFLEX polyester. The result is a thin core-sheath structure and a fine comosite yarn with...

April 11, 2019

Bill Supple Joins the Mountain Equipment Team as Brand and Business Development Director

Buffalo, N.Y. (April 11, 2019) -- Bill Supple, an outdoor industry veteran, has been recently brought on to help grow Outdoor & Sports Company’s Mountain Equipment brand as the Brand & Business Development Director. Additionally, Greg Boyd has been hired to represent all three of OSC’s brands (Mountain Equipment, Bridgedale...

April 10, 2019

Powered by HeiQ Smart Temp, BUFF® launches CoolNet UV+® for activated cooling

For 25 years, BUFF® has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep warm the founder’s neck and head during his cross-country motorcycle rides. Today, BUFF® continues its heritage of quality and reliability of multifunctional headwear. Just like the first product from...

April 10, 2019

The Conservation Alliance Kicks Off First Backyard Collective Stewardship Event of 2019 in Asheville, N.C.

BEND, Ore. (April 10, 2019) – The Conservation Alliance held its first Backyard Collective event of the year in Asheville, North Carolina on Friday, April 5. The stewardship project drew 25 volunteers from six member companies and five conservation partners. The volunteers worked in support of Asheville’s RiverLink to remove...

April 10, 2019

tenalach Names Asheville-Based Darby Communications for Public Relations

Winnipeg, Manitoba — April 10, 2019 — tenalach, the Canadian-based maker of high quality lawn games, has chosen Darby Communications as its public relations agency of record, effective immediately. Through the partnership, Darby Communications will work to amplify tenalach’s latest news and events, and to increase their media exposure within...