December 14, 2018

Darn Tough Vermont Warming More Than Just Feet This Season with Vermont Foodbank

Northfield, VT. (December 14, 2018) – For the second year, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has donated 100% of their profits from online sales on Giving Tuesday to the Vermont Foodbank. Darn Tough fans turned their holiday purchases into an...

December 13, 2018

Grassroots Connect Shifts Spring Dates to Support Outdoor Industry Calendar

KNOXVILLE, TENNESSEE (DEC. 13, 2018) – Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance, will shift their spring 2019 event dates one day earlier to support the outdoor industry calendar. For spring 2019, the new dates for Grassroots Connect will be June 9-12, 2019. The show will...

December 13, 2018

Fisher + Baker drives menswear sales through female consumers

MINNEAPOLIS – On Thursday December 6, Fisher + Baker, a fast-growing premium menswear brand, hosted over 80 female shoppers at its Minneapolis studio for a Sip and Shop event.  The event was the brand’s first initiative that focused on female consumers to help drive its menswear sales. “Women are powerful consumers...

December 13, 2018

U.S. OCR National Championships Highlights

CASTAIC LAKE, CA: With sunshine and cool temperatures, elite obstacle course race (OCR) competitors from across the United States ran through Castaic Lake State Recreation Area, CA on Sunday, crowning the USAOCR National Champions and selections for Team USA. Evelyne Ruiz (Ontario, CA) won the elite women’s division in a...

December 13, 2018

Native Eyewear Refines 2018-2019 Goggle Collection

BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017 season and has since introduced several leading technologies, including a photochromic lens that reacts to...

December 12, 2018

Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking

Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew inspiration from the ultra running, backpacking, and the fastpacking worlds to create the Zerk 40....

December 12, 2018

Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years

SEATTLE, Wash. (Dec. 12, 2018) – Seattle-based Therm-a-Rest®, the industry leader in premium outdoor camp comfort, announces the retirement of its Senior Product Developer, Jim Marson, at the end of the year. After more than three decades with Therm-a-Rest’s product development team, Marson’s career and achievements make him a Cascade...

December 12, 2018

The United States Ski Mountaineering Association Poised for its Biggest Season Yet

(Summit County, Colorado) - “Ski Mountaineering is about more than just being a strong athlete,” says Ram Mikulas, president of the United States Ski Mountaineering Association. “You’re racing uphill, transitioning in a very technical way, and charging down the mountain on terrain that’s as hard as it comes on these...

December 12, 2018

Go RVing Partners with Verde Brand Communications

RESTON, VA (Dec. 12, 2018) — Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs. Verde will help create strategy and brand campaigns that drive further success with Go RVing while also supporting...

December 12, 2018

Mountain Khakis® Introduces New Women’s Apparel for Fall/Winter 2019

JACKSON HOLE, WY  – Mountain Khakis®, the leading premium outdoor apparel outfitter for men and women, introduces new women’s apparel for Fall/Winter 2019, where fit, function and style are the focus. With new silhouettes in both tops and bottoms, the new Women’s key styles speak to those who spend time both...