March 18, 2019

Grassroots Outdoor Alliance takes step toward paper-free future, inspired by innovative commitment from The North Face

KNOXVILLE, TENNESSEE -- (MARCH 18, 2019) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook” -- a ubiquitous outdoor industry...

March 18, 2019

PrimaLoft, Inc. Announces Circularity of PrimaLoft® Bio™ Fibers, Further Advancing Relentlessly Responsible™ Mission

LATHAM, N.Y. (March 18, 2019) -- PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers have proven capable of being chemically recycled. This process breaks down polyester to its basic components...

March 15, 2019

Eco-conscious Consumers Have Spoken: the Environmentally Friendly Shoe from SOLETM and United By BlueTM Gets Fully Funded in Less than 90 Minutes, Leading as One of the Top Sustainability Campaigns on Kickstarter.

Vancouver, British Columbia (March 15, 2019) — SOLE and United By Blue are proud to announce the successful funding of their Kickstarter campaign for the world’s most eco-friendly shoe, the SOLExUBB Jasper Wool Eco Chukka. It took just 84 minutes for the campaign to reach its funding goal, which had...

March 14, 2019

Astral’s New Hemp Footwear Takes a Walk on the Sustainable Side

Asheville, NC – Offering a more sustainable solution to footwear, Astral welcomes the Hemp Baker, Hemp Loyak and Hemp Maria to their growing collection of #NatureFirst performance casual shoes. A combination of hemp and recycled polyester, Astral’s expanded eco-conscious collection is a durable and ethical alternative to current lifestyle shoes...

March 14, 2019

LEM Helmets Welcomes Ultra-Endurance & Adventure Cyclist Jay Petervary To Ambassador Team

MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and driven, Petervary – AKA JayP – is no stranger to finding success through overcoming challenges in...

March 14, 2019

Mountainsmith Launches New Waist Pack Made From Upcycled Materials

Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, have announced the launch of the Tripster, a waist pack made from over 80% upcycled materials. The Tripster is now available exclusively at REI stores nationwide and online at REI.com. In 2018, the REI Co-op challenged Mountainsmith to develop...

March 14, 2019

ECHOS Communications Launches REVERB GLOBAL

SAN FRANCISCO - ECHOS Communications - (https://echoscomm.com) continues to redefine the modern global PR agency with the launch of REVERB GLOBAL - a program that creates ambitious outdoor experiences for brands to tell their stories to journalists, distributors and dealers. The REVERB GLOBAL program is built around environments where brands...

March 13, 2019

MSR® Reactor® Stove System and DynaLock™ Ascent Poles Receive Awards from Backpacker and ISPO

Seattle, WASH (March 13, 2019) – Mountain Safety Research® (MSR®) is honored to receive two prestigious awards, from ISPO and BACKPACKER, for two of their standard-setting high-performance mountaineering products this spring. The MSR DynaLock Ascent Poles have been recognized as one of the 55 ISPO 2019 Award Winners in the...

March 13, 2019

Deuter streamlines, re-launches its vaunted Kid Comfort carriers for Spring 2019

LONGMONT, Colorado – Instilling a love of the outdoors in the next generation is easier than ever with a re-engineered line of three new Kid Comfort carriers, plus a women’s specific option from Deuter. Named the best baby hiking backpack by Wirecutter, The New York Times’ consumer review arm, Deuter’s...

March 13, 2019

Thule Crossover 2 Debuts at The Travel Goods Show

Durable and functional, the Thule Crossover 2 are bags designed to keep everything organized and accessible. The all-new Thule Crossover 2 luggage line will debut at The Travel Goods Show in Las Vegas, Nevada from March 26–28, 2019, and will be available to consumers in August 2019. From locating a...