PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 27, 2019
Honey Stinger Becomes the Official Energy Gel of New York Road Runners
New York – New York Road Runners (NYRR), the world’s premier community running organization, today announced a multiyear partnership with Honey Stinger, the leading manufacturer of honey-based nutritional products. Honey Stinger will be the Official Energy Gel of NYRR. Energy gels are a popular staple among long-distance runners to help...
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February 27, 2019
MODe Sponsors Ultra-Endurance Cyclist Evens Stievenart
SEBRING, FL — MODe proudly announces the sponsorship of ultra-endurance cyclist Evens Stievenart. Stievenart recently rode a stunning 533 miles in 24 hours at the Bike Sebring 24-Hour RAAM qualifying race on February 9th and 10th. Powered by MODe’s line of all-natural sports nutrition products, Stievenart averaged 22mph for the...
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February 27, 2019
Merrell Announces Spring/Summer 2019 Trail Running Collection
ROCKFORD, Mich. — Merrell, the leading outdoor brand that provides all you really need to discover the simple yet profound power of the trail, has announced their Spring/Summer 2019 trail running line with technical features designed to deliver the most personalized connection to the trail based on personal preference. New Products...
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February 27, 2019
Historic Package of Public Lands Bills Protects Nearly Two and a Half Million Acres and Reauthorizes LWCF
Bend, Ore. – Congress passed a package of public lands bills today that protects nearly 2.5 million acres of public land and 676 miles of rivers throughout the U.S. The legislation also reauthorizes the Land and Water Conservation Fund, an important conservation and recreation tool that expired late September 2018....
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February 27, 2019
American Hiking Society Applauds Congress for the Passage of the Public Lands Package
SILVER SPRING, MD – Congress just passed sweeping bipartisan public lands legislation impacting hikers and other users of public lands. Included in the soon to be enacted bill is a permanent reauthorization of the Land and Water Conservation Fund, expansion of existing trails, and passage of the Every Kid Outdoors...
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February 26, 2019
UIAA World Cup Ice Climbing Finals Draws Record-Breaking Live Crowds and Online Viewing in Denver, CO
Golden, CO — On its inaugural stage in downtown Denver, CO, the 2019 UIAA World Cup Ice Climbing Finals broke international records with the largest-ever live audience for a World Cup Ice Climbing event and received a record number of online views with hundreds of thousands of viewers watching the...
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February 25, 2019
Aventura Clothing Reveals New Brand Look
Reno, NV – Women’s sustainable clothing company, Aventura Clothing, has debuted a fresh logo and icon for Spring 2019. The new look pays tribute to the brand’s growing commitment to sustainable materials and their continued partnership with Fair Trade™. The brand’s new logo and tagline, “clothing with conscious origins,” reflects...
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February 25, 2019
Kathmandu Announces North American Sales Teams
Bozeman, Mont., (February 25, 2019) — Kathmandu, the iconic New Zealand travel and adventure brand, announces new sales representation in the pacific northwest, rockies, and southwest by The Alta Group, Urban Outdoors, and Pacific Crest Trading accordingly. “We have assembled some of the most experienced and professional sales reps in...
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February 22, 2019
World OCR names OCRM the global media outlet for OCR
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCRM Network (OCRM) as the official provider for obstacle course racing news and media worldwide. OCRM will cover all major events by FISO and affiliates on a global basis. These events and videos will be available on...
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February 22, 2019
Happy Humans, Happy Sheep: Ortovox Earns Leader Status for Excellent Working Conditions
(Taufkirchen, Germany) — Ortovox , a leader in avalanche safety equipment and wool-based mountain wear, has been awarded Leader Status by Fair Wear Foundation (FWF), the highest level of distinction for fair working conditions offered by the apparel industry watchdog. The FWF is an independent nonprofit organization focused on improving...