PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 23, 2018
BeAlive – a Digital Media Network for Outdoor Enthusiasts – Announces Broadcast, Cable & Digital Rights to Three Banff Centre Mountain Film and Book Festival Official Selections
Midland, MI - October 23, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor adventure enthusiasts, has picked up the broadcast, cable, and digital rights to three new documentary films, “The Bikes of Wrath,” “RJ Ripper,” and “The Frenchy.” All three were recently announced...
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October 22, 2018
Oboz Footwear celebrates 2 million tree plantings with Trees for the Future
Bozeman, Mont., (October 22, 2018) — In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz Footwear sold. As of today, the...
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October 22, 2018
Through Socktober Campaign, Smartwool Steps Up Advocacy
Steamboat Springs, CO – October 2018 – Throughout the month of October, Smartwool is stepping up its advocacy efforts to support nonprofits that preserve and protect nature’s most precious places and other great causes. The Colorado company will donate $1 for every pair of socks sold on smartwool.com to The...
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October 22, 2018
Sock Capital of the World
Northfield, VT. (October 22, 2018) – Home to the industry leader, Darn Tough Vermont, Cabot Hosiery Mill honored their 40 years of dedication to the Northfield community and to outfitting feet with premium socks worldwide on October 18, 2018. Having not only survived, but rather thrived by keeping textile manufacturing...
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October 19, 2018
History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive
Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...
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October 18, 2018
Brian Accola Joins Mountain Khakis as Principal Rep in Great Lakes Region
JACKSON HOLE, WY (October 18, 2018) – Mountain Khakis®, the premium mountain inspired lifestyle apparel brand for men and women, is pleased to announce Brian Accola, President of Great Lakes Apparel Sales, has joined Team MK as the principal sales representative for the Great Lakes region, which includes Michigan, Indiana,...
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October 18, 2018
Fisher + Baker Sees 250% Expansion of National Retail Base, Hires Two
MINNEAPOLIS (October 16, 2018) – Fisher + Baker has more than doubled the amount of retailers carrying its versatile line of premium menswear in 2018, as well as expanded its staff in marketing and product management. “We’ve stayed true to our principles – that menswear should be responsive to urban...
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October 18, 2018
Lifestraw, Water Filtration Leader, Partners With The Conservation Alliance
LAUSANNE - LifeStraw®, a global leader in developing innovative water filtration and purification products for safe drinking water, announced it is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint”, with five percent of sales going to the group’s public lands programs. LifeStraw...
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October 18, 2018
Aaron Huey to Speak at The Conservation Alliance Breakfast
Bend, Ore., October 18, 2018 – Photographer Aaron Huey will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Winter Market. Huey’s presentation will provide a rare and intimate look at the embattled Bears Ears National Monument in Utah, with a focus on the creation...
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October 18, 2018
Honey Stinger Announces Equity Investment by Factory LLC
STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give...