PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 5, 2019
Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy
RESTON, VA (February 5, 2019)— Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through mid-July. Combining digital and traditional ads with RV...
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February 5, 2019
American Alpine Club and The North Face offer $50,000 in adventure grants for climbers of all skill levels
Golden, CO (Feb 5, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face is pleased to open the 2019 Live Your Dream Grants to climbers of all ages, all experience levels, and all climbing disciplines. Anyone with an itch...
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February 5, 2019
Yuba Bikes Introduces New Rain Canopy
Cotati, CA (February 5, 2019) - Yuba Bikes is excited to introduce the Cargo Canopy to their robust line of cargo bike accessories, offering a new option for customers using the Supermarche or Electric Supermarche as an everyday mode of transportation. Yuba’s Cargo Canopy functions as a rain canopy over...
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February 4, 2019
Volumental and Superfeet Announce a Partnership to Bring Footwear Personalization to Volumental’s 3D Scanning Retail Solution
Volumental today announces an expansion of its retail experience with on-demand personalized footwear from Fitstation by HP. Volumental, a 3D scanning and footwear recommendation software company is adding the capabilities of Fitstation, a personalized footwear manufacturing platform, to create the best combined footwear recommendation and personalization retail solution available on...
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February 1, 2019
DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019
BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line, the Fall apparel collection will also include new and updated Nordic apparel pieces. “We are...
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February 1, 2019
Hydro Flask Introduces New Coffee and Drinkware Offerings
Bend, OR (February 1, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its redesigned Coffee collection, featuring the leakproof Flex Sip™ lid. The new product...
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February 1, 2019
Tender Corporation Joins With Victor Capital Partners to Accelerate Growth
LITTLETON, N.H. — Tender Corporation, which sells a range of best-in-class branded consumer products, today announced the completion of a management-led transaction to recapitalize the business and to help the growing company accelerate its growth in both the outdoor and consumer packaged goods marketplaces. The new investor group is led...
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January 31, 2019
MODe Sports Nutrition offers four “kick-butt” flavors of new hydration singles
Costa Mesa, C.A. - MODe Sports Nutrition has aimed to please customer on-the-go convenience and offer all four of its clean, natural electrolyte hydration products in single-serve stick packs. The original packing of the product, which is still available, comes in a pouch size of 30 servings/scoops. The four flavors...
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January 31, 2019
Hydro Flask Launches New Insulated Totes and Lunch Tote
Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of two new products designed for food & beverage transport. The 8 L...
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January 31, 2019
Electric Bike Company Rolls Back Tariffs
Rad Power Bikes is putting the brakes on tariffs for its customers. The Seattle-based consumer-direct ebike company will now fully absorb all costs associated with the 25% tariff imposed on ebikes since August 2018. Returning to their original pre-tariff prices, a $200 difference, is part of the brand’s mission to...