November 19, 2018

Kokopelli Packraft Stoked with a Men’s Journal 2018 Gear of the Year Award

Boulder, Co (November 19, 2018) - The Rogue packraft, Kokopelli’s most tricked out boat in their Adventure Series is designed for comfort and durability over long days on the water. This opens up new avenues of backcountry and even urban adventures--and Men’s Journal took note, awarding the Kokopelli Rogue Gear...

November 19, 2018

RovR Chilling with a Men’s Journal 2018 Gear of the Year Award

Boulder, Co (November 19, 2018) - “I’ve had this idea in my head for so long,” says Tom DeFrancia, founder of RovR Products. “It’s been in my dreams and imagination to create a brand that helped foster a lifestyle of fun outdoor, gypsy-caravan, gatherings of friends and family. And this...

November 16, 2018

Leading Sports Apparel Company Collaborates with Olympic Gold Medalist

NASHVILLE – When the gate drops, Olympic BMX gold medalist Connor Fields counts on the best, including his Swiftwick Socks. The first in our Athlete Series, the new VISION™ Five Connor Fields Signature sock is now available in limited-edition quantities. Connor guided this clean design to include a nylon heel and toe for...

November 16, 2018

MSR® Impact Project Sets Goal to Raise Money for Safe Water on Giving Tuesday

SEATTLE, Wash. – Seattle-based MSR’s new non-profit fund, the MSR Impact Project, will launch a #GivingTuesday fundraiser on November 27th to encourage people to donate to safe water projects on this global day of giving and generosity. In partnership with Hopeline Institute, the MSR Impact Project Giving Tuesday fundraiser aims...

November 15, 2018

Athletes from Alternative Sports Come Together to Build Deeds Alone

Evergreen, CO – Athletes across ten alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019. Seeking to be the IMDb of alternative sports, Deeds Alone showcases athletes, content, outdoor brands and gear, social media,...

November 15, 2018

Yakima & Rumpl Cozy Up Together with Limited-Edition Blanket Celebrating Oregon

(Lake Oswego, Ore., November 15, 2018) – Oregon-based outdoor lifestyle companies Yakima and Rumpl have teamed up with Bend, Ore. artist Adam Haynes of Stickfort to create a beautiful, limited-edition blanket, just in time for the holidays. The Yakima x Stickfort x Rumpl Blanket translates two of Oregon’s most iconic...

November 15, 2018

adidas Outdoor Expands Trail Running Offerings that Transition from the City to Technical Trails with more Boost and GORE-TEX for Winter 2019

(LOS ANGELES) – Responding to strong consumer demand for versatile technical footwear,  adidas Outdoor, the athletic brand in the outdoors, will continue to expand its trail running offerings that flow effortlessly from the pavement to technical trails for Fall 2019. In addition, adidas Outdoor is adding styles that feature its...

November 15, 2018

adidas Outdoor Introduces PRIMEKNIT Innovation into Outerwear; Fuses adidas Classic Three Stripes and Convenience into Urban Performance Styles for Fall 2019

(LOS ANGELES) – adidas Outdoor, the athletic brand in the outdoors, will debut proprietary technologies, expand its urban jacket collection and fuse the classic adidas three-stripe heritage into performance silhouettes in its apparel line for Fall 2019. Leading the line in innovation is PRIMEKNIT, an innovative body-mapped construction, and Polartec®...

November 14, 2018

Purist, the world’s most versatile stainless bottle, keeps beverages adventure-ready and tastes 100% pure

Morgan Hill, California - Picture a lotus in a still pond, its green leaves and pink-hued petals eternally dry and pristine. That’s not only inspiration for many mantras, but also one of nature’s technologies called the “Lotus Effect.” The leaves of a lotus flower naturally repel water--it beads and rolls right...

November 14, 2018

Wūru Wool Brings New Zealand Blister Prevention Secrets to the U.S.

SALT LAKE CITY — All levels of outdoor and endurance athletes will benefit from the blister-preventative properties of loose lanolin-rich wool, imported from New Zealand by Salt Lake City based brand, Wūru Wool. Fall 2018 marks the launch of this unique product designed to make all types of footwear more...