PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 31, 2019
Compact Cooler, Outsized Performance: OtterBox Launches New Trooper 12
FORT COLLINS, Colo. – From a day at the ballpark to an afternoon on the lake, keeping beverages and snacks at the proper temperature can make or break the outing. When portability and performance must go hand in hand, OtterBox has the solution. Introducing the Trooper 12 Cooler, the latest...
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January 31, 2019
Vuarnet Launches Goggles at Outdoor Retailer
New York, NY – January 30, 2019 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they are introducing a goggle collection to the US market. News of this product expansion comes on the heels of the brand’s announcement that they...
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January 31, 2019
Rad Power Bikes Partners with Cascade Bicycle Club to Encourage Ebiking
SEATTLE, Wash. Jan. 31, 2019 — Rad Power Bikes, a Seattle-based consumer-direct ebike company, announces a new partnership with Cascade Bicycle Club, the nation’s largest statewide bicycle non-profit also based in Seattle. The organizations are combining their reach in a robust partnership that aims to unite all riders and help...
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January 30, 2019
Hydro Flask Launches New Journey Series™ Collection
Bend, OR (January 30, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Journey Series™ insulated hydration packs. The collection’s 10 L and...
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January 30, 2019
Darn Tough Vermont® Brings the Fun While Still Nailing the Fit for Fall 2019
Northfield, VT. (January 30, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is serving up a Fall 2019 collection that marries the serious business of sock functionality with industry-leading style. With a singular focus to knit the world’s best sock in multiple...
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January 30, 2019
LOGE Camps Partners with Verde Brand Communications
SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the LOGE Camps experience to better understand its mission of bringing people, product and brand together...
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January 30, 2019
FITS® Debuts New 2019 Fall Sock Collection at Winter Outdoor Retailer Snow Show
CHATTANOOGA, TN (January 30, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, will showcase their new fall 2019 designs at the Outdoor Retailer Snow Show January 30th – February 1st in Denver, CO. During the three-day trade show, the brand will unveil its new Micro-Light Casual Sock...
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January 30, 2019
Eagle Creek Wants You To Quit Your Job*
San Diego, Ca. (Jan 30, 2019) – More than 700,000,000 paid vacation days go unused by American workers each year. It’s time to turn those unused hours into travel days, or even take leave from your job and travel the world. Quit Your Job?? Heck yeah, if you can swing...
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January 30, 2019
Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions
(Denver, Colo., January 30, 2019) — Today, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA), announced the formation of the Outdoor Business Climate Partnership, an alliance that will provide leadership on advocacy and inspire meaningful action on...
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January 30, 2019
Black Diamond and Pieps Named Official Partners with Freeride World Tour (FWT)
SALT LAKE CITY (January 30, 2019) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, along with its sister brand Pieps, are named as official supplier and safety partners for the Freeride World Tour for the next three years. “Snow safety and avalanche response have...