September 27, 2018

Swiftwick Announces New Fall-Winter Lineup

NASHVILLE – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces a new 2018 Fall-Winter lineup. The new lines are a continuation of Swiftwick’s mission to empower life’s adventures. Swiftwick has entirely rebuilt its PURSUIT™ performance sock line, with a reinforced heel and toe,...

September 27, 2018

Outdoor Project Recaps a Successful 2nd Year of Women in the Wild

PORTLAND, OREGON (September 27, 2018) – Outdoor adventure and travel media platform Outdoor Project—found online at outdoorproject.com—publicly announced the results of its Women in the Wild 2018 series. By the numbers, the campaign included four giveaways through its website and Instagram channel featuring prizes from 38 participating brands worth $20,000....

September 27, 2018

Vasque Names Allison Gettings as Vice President and General Manager at Vasque Footwear

Red Wing, MN – Sept 27, 2018 - Vasque Footwear, a trusted brand within Red Wing Shoe Company, is pleased to announce Allison Gettings has been named vice president and general manager of Red Wing Vasque.  Vasque has been a leader in the outdoor footwear sector since the brand was founded...

September 27, 2018

U.S. Women and Men’s National Teams to Headline Head Of The Charles Regatta 2018 Competition Field

CAMBRIDGE, MA. (September 27, 2018) – The Head Of The Charles Regatta (HOCR) today announced that the field is set for the 2018 Regatta – a highly anticipated competition with more than 11,000 athletes representing 2,300 entries from 23 countries around the world.  Headlining the 54th annual Regatta competition is...

September 27, 2018

Rad Power Bikes Delivers Last Mile and Transportation Solutions to the EU

UTRECHT, NETHERLANDS - 27 September 2018 - Rad Power Bikes, the leading direct-to-consumer electric bike company, is bringing sustainable transportation and last-mile delivery solutions to Europe through the formation of a dedicated Commercial Division and the release of its RadBurro, an electric cargo trike with a 1,500W motor and proprietary...

September 26, 2018

The Woolmark Company partners with Backbone Media

NEW YORK, NY (September 26, 2018) — The Woolmark Company, the global authority on wool, has hired Backbone Media to manage its U.S. public relations activity in the sports and outdoor arena.  The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and...

September 25, 2018

Kammok Adds Bobcat Trail Quilt to Lineup of Insulated Camp Gear

Austin, TX. (September 25, 2018) — Kammok, designer of high-performance outdoor gear for elevated camping, is proud to add the Bobcat Trail Quilt to their lineup of premium insulated camp gear. Joining the Thylacine, Firebelly and All Adventure Camp Blankets, the Bobcat is a versatile 45-degree down-filled trail quilt can...

September 25, 2018

Harvard Pilgrim Health Care Named Premier Sponsor of the 54th Head Of The Charles® Regatta

Cambridge, MA – The Head Of The Charles Regatta today announced that Harvard Pilgrim Health Care will be a premier sponsor of the 54th Regatta in October 2018. Harvard Pilgrim, one of New England’s leading not-for-profit health services company, will be the Official Health Care Services Provider of the race...

September 25, 2018

Balega Debuts Fifth Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners

Durham, N.C. (Sept. 25, 2018) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its fifth limited edition Grit and Grace collection. One dollar from every pair of Grit and...

September 25, 2018

gogglesoc Partners with White Cloud Communication to Lead Public Relations

Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, adventure and winter sports industries, to manage its public relations and communication strategy. The partnership...