PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 23, 2019
LEM Helmets Welcomes Keith Cozzens as Global Brand Marketing Director
MORGAN HILL, Calif. (Jan. 23, 2019) - LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as Global Brand Marketing Director. Bringing more than a decade of brand communications, PR, and marketing experience in the bike,...
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January 23, 2019
Hillsound Equipment Debuts FlexSteps Crampon at Snow Show
Vancouver, BC (January, 23 2019) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the debut of their FlexSteps crampons at the Outdoor Retailer Snow Show in Denver later this month. The FlexSteps traction devices are different than any other traction...
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January 23, 2019
Stegmann introduces the Halstatt: A Leather clog with wool benefits
Richmond, VA (January 23, 2019) –Through coupling the modern look of leather clogs with the benefits of wool, Stegmann created the Halstatt. Offering uncompromising quality and comfort, the Halstatt is designed for customers who love all-weather leather exterior but want the added benefits of a wool-lined shoe: barefoot friendly, odor-free...
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January 23, 2019
SCARPA North America names KnS Reps as 2018 Sales Agency of the Year
BOULDER, Colo. (January 23, 2019) – Based on strong growth and proactive teamwork, SCARPA North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year. KnS Rep won the annual SCARPA award based on 2018 sales results, strong bookings and growth heading...
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January 22, 2019
MSR® Debuts New Paragon™ Snowshoe Binding for Ultralight Comfort and Safety in the Backcountry
SEATTLE, Wash. (January 22, 2018) — Seattle-based Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer, introduces the Paragon™ Binding, the world’s first single-strap mesh snowshoe binding delivering the pinnacle of simplicity, security, durability, and comfort in alpine terrain. Unlike other snowshoe bindings, which can be rigid, uncomfortable, and complex,...
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January 22, 2019
Turtle Fur Takes Steps to Reduce Environmental Impact of eCommerce
Morrisville, VT, (January 22, 2019) – Turtle Fur, the leading headwear and accessories brand in the outdoor and snow sports industries for 35 years, is joining a pilot program with Limeloop reusable shippers. Limeloop created smart shippers, produced from recycled billboards that can be shipped to the customer with a...
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January 22, 2019
All-New Gregory Tribute Awarded Best Travel Backpack at ISPO
SALT LAKE CITY, Utah (January 22, 2019) – The Tribute 55, a new adventure travel-focused backpack from Gregory Mountain Products, was named best travel pack of 2019 by a panel of independent, expert judges at the International Sporting Goods Trade Show (ISPO). The ISPO Award is given out each year...
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January 22, 2019
Morakniv Introduces Companion Spark for 2019
(Seattle, WA - January 22, 2019) - Morakniv®, creator of quality Swedish knives since 1891, proudly introduces a new option designed to add a spark to any outdoor adventure. The Companion Spark builds on one of the brand’s most popular knives with an integrated fire starter, ensuring a campfire is...
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January 22, 2019
Indigitous Agency Achieves Amazon Advertising Accreditation
Seattle, Wash. (January 22, 2019) – Indigitous, a Seattle-based Amazon services agency serving outdoor and active lifestyle brands, recently was approved by Amazon as an authorized Amazon Advertising agency. As a result of the official recognition, Indigitous offers clients favorable rates, low minimum commitments, customized ad targeting, and early access...
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January 22, 2019
Verde Brand Communications Adds Partners, Hires Integrated Services Director, Chief Operating Officer
DURANGO, Colo. (January 22, 2019) – Verde Brand Communications, a full-service communications firm serving the outdoor and active-lifestyle markets for nearly 20 years, promoted its two longest-tenured employees to agency partners. In addition, Verde hired a new company director who will oversee integrated services and digital strategy, as well as...