November 5, 2018

Jessica Hjorth Highlights New Hires for Active Lifestyle Agency, rygr

CARBONDALE, Colorado (Nov. 5, 2018) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Jessica Hjorth as senior account manager. Hjorth joins the Colorado-based agency on November 5 and will contribute leadership to the account teams working with Fjällräven, KEEN Footwear and KEEN Kids. Prior to joining rygr, Hjorth...

November 5, 2018

Merrell Launches “One Trail” Project to Showcase and Celebrate Diversity

ROCKFORD, Mich. (Nov. 5, 2018) — Outdoor brand Merrell has launched the One Trail project, a campaign celebrating diversity on the trail and seeking to contemporize attitudes about outdoor participation. The first element of the campaign is a mural of portraits taken on trails across the country on Sept. 1, 2018,...

November 5, 2018

Mountain Equipment’s Tupilak Pack Earns B.I.G Award

Buffalo N.Y. (November 5, 2018) -- Mountain Equipment, a UK designer and manufacturer of outdoor gear and apparel, will be recognized by Rock & Ice magazine’s Best In Gear (BIG) Awards, winning accolades for the Tupilak 37 alpine pack. The BIG awards will appear in the Rock & Ice December...

November 2, 2018

Backbone Media is No. 20 on Outside Magazine’s “Best Places to Work in 2018”

CARBONDALE, Colo. (Nov. 2, 2018) - Backbone Media, the country’s premier active lifestyle media agency, has been named No. 20 on OUTSIDE's annual “Best Places to Work in 2018” list, released today. “This is the sixth time we’ve landed on the OUTSIDE list, and each time, it is one of our...

November 2, 2018

Stio Recognized in OUTSIDE’S Best Places to Work 2018

JACKSON, Wyo. (Nov. 1, 2018) - Stio, the mountain lifestyle brand born in Jackson, Wyoming, has been selected as an honorable mention for OUTSIDE’s Best Places to Work in 2018. Companies recognized for OUTSIDE’S Best Places to Work value productivity in combination with an active, eco-conscious lifestyle for a fulfilling...

November 2, 2018

Osprey Targets Urban Bike Commuters with the New Metron Pack for Fall 2019

Cortez, CO – November 1, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces Metron, designed for the needs and style sensibilities of the urban bike commuter. “Metron is designed for urban bike commuters who need a comfortable pack that includes...

November 1, 2018

HeadSpin Outdoors Unleashes One Light to Shine on all Outdoor Pursuits

(Dallas, Texas) – You hike. Camp. Fish. Hunt. Ski. Bike. Grill. Run. Walk the dog. Up until today, you’ve required a drawer full of lights to illuminate your various outdoor adventures. Now, HeadSpin introduces one light to rule them all. HeadSpin is a brand new, incredibly adaptable lighting solution intended...

November 1, 2018

Bring Your Trail Runners to ORWM and Upgrade with Vibram Litebase

North Brookfield, Mass. (November 1, 2018) – Vibram, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers articulated toe shoe, announces today that the Vibram Sole Factor Mobile Lab will be resoling shoes on the tradeshow floor during the Outdoor Retailer show in Denver, November 8th-11th. ...

October 31, 2018

Oboz Footwear bolsters design team with two hires

Bozeman, Mont., (October 31, 2018) — Oboz Footwear, the True to the Trail® outdoor footwear company based in Bozeman, announced today that Brian Krezel and Bob Downs have joined its design team. “Brian and Bob’s experience inside the outdoor and related markets will bring new perspectives as we continue to...

October 31, 2018

Osprey’s New Fall 2019 Transporter Carry-On Luggage is Built to Withstand Rigors of Frequent Flyer Travel

Cortez, CO – October 31, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands Transporter, their successful series of rugged, TPU double coated nylon gear hauler duffels with the Fall 2019 introduction of carry-on sized bags and wheeled luggage built to...