PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 6, 2018
Klean Kanteen and Elements bvba Expand Partnership in Europe
CHICO, Calif. (September 5, 2018) – Klean Kanteen, leader in the reusable drinkware space since 2002, has expanded their partnership with Elements to include distribution in France. Elements will also continue current distribution efforts in Benelux for Klean Kanteen, which have been in place since 2013. In addition to Klean...
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September 5, 2018
World T.E.A.M.’s Adventure Team Challenge Begins September 7
Eagle, Colorado, September 5, 2018 – National non-profit World T.E.A.M.’s inclusive Adventure Team Challenge begins September 7 in the rugged high Gore Mountains northeast of Eagle. Able-bodied and adaptive athletes from across the United States will compete in the outdoor adventure race that includes mountain biking, river rafting, rock sports...
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September 5, 2018
Mountain Khakis Announces Jeremy Hale as New President
JACKSON HOLE, WY (September 5, 2018) – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Jeremy Hale will be joining MK as President, reporting to Executive Chairman Warren Kanders. In his role, Jeremy will oversee all efforts at MK, including...
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September 4, 2018
Stegmann Graz Leather Clog
Richmond, VA – Since 1888, Stegmann has been handcrafting their signature wool felted clogs. In 2017, they introduced leather and suede. The Graz, made with finest materials and superior craftsmanship, is designed for customers who love the comfort and classic aesthetic of the Original 108 wool clog. The Graz mirrors traditional...
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September 4, 2018
Personal Shark Deterrent Myths Busted!
Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent, yet myths about whether it works and that it attracts sharks still exist, preventing this proven safety technology being broadly adopted. Today, marine biologist and shark conservationist, Amanda Elizabeth, provides the...
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August 31, 2018
Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies
Boulder, CO (August 31, 2018) - Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America. Massachusetts based Read & Run, Inc. will manage New England sales for Sweet Protection’s products,...
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August 31, 2018
Earth Treks Opens North America’s Largest Climbing Gym
ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing and bouldering, along with amenities such as a yoga studio, fitness and cardio zones, climbing...
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August 30, 2018
Deuter withdraws from trial participation in Walmart premium outdoors platform
LONGMONT, Colorado – Deuter USA today announced that it will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. As part of a trial arrangement, Deuter products were present on the site at the time of its August 27, 2018 launch. All Deuter products are expected to...
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August 30, 2018
Kokatat’s 2019 products make a splash
ARCATA, California — At two recent trade shows, Outdoor Retailer and Paddlesports Retailer, Kokatat put on display its 2019 product line, cementing the company’s 48-year legacy as the leading manufacturer of high-performance paddling gear. Chief among Kokatat’s new offerings for 2019 is a pinnacle product for serious sea kayakers: Kokatat’s...
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August 30, 2018
A jacket needs to do “more”
ELKTON, MD, – adidas Originals has introduced a GORE-TEX jacket with the patented packable technology KARKAJ designed in partnership with functional clothing pioneer Conroy Nachtigall. adidas Originals wanted to create a lightweight, packable, reliable solution that protects from the weather by using the waterproof-breathable GORE-TEX product technology. The outcome is...