January 9, 2019

Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record

BIDDEFORD, Maine (Jan. 9, 2019) — Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. rygr will drive Hyperlite’s public relations efforts in the United...

January 9, 2019

Honey Stinger Announces Sponsorship of RAM Racing’s Allstate Hot Chocolate 15/5K National Race Series

STEAMBOAT SPRINGS, Colo. (Jan. 9, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Allstate Hot Chocolate 15/5K race series, produced by RAM Racing.  The Allstate Hot Chocolate 15/5K series includes events in 18 locations throughout the United States in 2019,...

January 9, 2019

La Sportiva Apparel Joins 1% For the Planet

January 9, 2019 (Ziano Di Fiemme, Italy & Boulder, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, today announces its membership in 1% for the Planet. By donating 1% of apparel sales revenue globally to approved environmentally-focused non-profit partners, La Sportiva demonstrates its commitment to...

January 8, 2019

Sierra Designs Unveils F19 Insulated Collection

January 8, 2019 - Boulder, CO - Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for Fall 2019, Sierra Designs is making it easy to get after it in the great...

January 8, 2019

Oboz Rings in the New Year with a Fresh Slate of Ambassadors for 2019

Bozeman, Mont., (January 8, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected a group of twenty-two outdoor experts, hiking enthusiasts, and adventure seekers as its ambassadors for 2019. “We received almost 400 applicants for the program and while these twenty-two...

January 8, 2019

Runderwear Signs SIMBOL Communications as PR Agency of Record

Millboro, VA — The UK brand that started the recent seamless running underwear boom, Runderwear, has hired Park City-based SIMBOL Communications as their public relations agency of record. Runderwear has taken Europe and other areas by storm since its inception, and SIMBOL will now work to spread the word in...

January 8, 2019

Thule to Showcase their Expanding Product Portfolio at a Unique Brand Experience for Dealers and Media in Denver, Colorado, USA, June 17-20, 2019.

(Seymour, Conn., January 8, 2019) – Thule, a global leader in products designed for an active lifestyle, will be hosting retailers, media, and friends in the industry at a unique brand experience this June. With the expansion of the product portfolio to new categories such as city strollers, hardside luggage,...

January 8, 2019

Vibram Names Burten Distribution as Official US Distributor of all Furoshiki Product

NORTH BROOKFIELD, Mass. (January 8, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line of footwear in the US. “We’re thrilled to announce our partnership with Burten Distribution,” states Chris...

January 8, 2019

Saddle Up for the 11th Annual Pisgah Stage Race

Brevard, NC – Five days, 140 miles and 20,000 feet of elevation gain. The 11th Annual Pisgah Stage Race, hosted in Pisgah National Forest April 8-13, 2019, is revered as the best and highest quality stage race in the world with consistent, gnarly singletrack on the docket every day. Pisgah has earned a growing...

January 8, 2019

Zodiac Event Displays Joins The Conservation Alliance

BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event marketing materials is helping to protect public lands for future generations.   “We are wholeheartedly...