PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 7, 2019
Nike Swim Introduces Gear Collection with High-Performance Training Aids
PORTLAND, Ore. (Jan. 7, 2019) – This winter, Nike Swim unveils its first-ever gear collection, complete with training aids and equipment to build speed, strength and achieve optimum performance in the water. Available now, the collection includes: Nike Swim Fins, Nike Kickboard, Nike Hand Paddles, Nike Pull Buoy, Nike Ear...
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January 7, 2019
Lifekey Launches Smart Wearables Designed to Protect and Connect
RIVERTON, Wyo. (Jan. 7, 2019) — Lifekey, a new brand that aims to transform the way people access and share their personal health data, is pleased to launch its system of smart wearables, designed to protect and connect people by providing one-touch access to important information like health data and...
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January 6, 2019
Orange Mud expands international distribution with Velocity Sport AS in Norway.
Velocity Sport AS is a “company put together by people of different experience and everyone with a burning interest in an active lifestyle and creating a positive shopping experience. We seek brands that stand out from the crowd, they must have something special, simply being something more an average.” Trond...
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January 3, 2019
LifeSaver Water Filtration Technology Achieves Elite Testing Benchmark
Colchester, UK - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces it has passed compliance testing for NSF Protocol P248 Military Operations – Microbiological Water Purifiers. This certification means LifeSaver’s filter technology meets the high standards of the U.S. Military, and places the brand among an...
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January 3, 2019
Just Doing What BOGS° Do
Portland, OR. (January 3, 2018) - BOGS° Footwear, known for footwear offering all-day comfort and durability regardless of the weather, announces a new Fall 2019 line that brings a fresh spin to their classic footwear line. Featuring playful prints, timeless leather styles, and a touch of glitter, new BOGS° pop...
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January 3, 2019
Darby Communications Announces 2019 Stand Up Initiative Partners
Asheville, NC – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2019 Stand Up Initiative. Launched in 2017 with the goal of helping protect and preserve the environment and public lands, the program has provided almost...
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January 2, 2019
Sherpa Adventure Gear Announces Peter Novak As New President
MODESTO, CA — January 2, 2019 — Sherpa Adventure Gear — creators of purposeful adventure apparel and accessories — is pleased to announce that Peter Novak will be joining the Sherpa team as President. In his role, Novak will oversee commercial strategy, sales, marketing and branding at Sherpa. A proven...
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December 28, 2018
Bozeman Entrepreneur Launches RV Rental Business at Bozeman Airport
Bozeman Yellowstone International Airport, Winnebago and Blacksford jointly announced an operating agreement to provide recreational vehicle rentals at the airport beginning in spring 2019. “We are excited to welcome Blacksford to the airport. With our focus on developing Southwest Montana as a tourism hub, Blacksford is an exciting new link...
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December 21, 2018
Hillsound Equipment Expands Adventure-Driven Ambassador Team
Vancouver, BC (December 21, 2018)- Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the addition of nine athletes and active lifestyle ambassadors to their lineup. The team will help promote Hillsound’s product and mission of helping people reach new heights...
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December 20, 2018
SCARPA Maestrale, Gea, Freedom families of ski boots compatible with new Salomon S/Lab Shift MNC 13, Atomic Shift MNC 13 bindings
BOULDER, Colo. (Dec. 20, 2018) – Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow the design specifications required for compatibility with Salomon’s new S/Lab Shift MNC 13 and Atomic’s...