July 18, 2018

BEDGEAR Rests Assured in Partnership with Backbone

FARMINGDALE, N.Y. (July 18, 2018) – BEDGEAR®, the PERFORMANCE® lifestyle brand behind the personalized fit Performance Sleep System® – announced today that it has partnered with leading active lifestyle agency Backbone Media to drive its public relations efforts. BEDGEAR founder and CEO Eugene Alletto pioneered the Performance bedding category in...

July 18, 2018

UCO Introduces New Fire-Starting Kits and Accessories

Seattle, WA - July 18, 2018 - UCO, the brand that set the industry standard for windproof and waterproof matches, is proud to introduce new fire-starting options for Spring 2019. With the addition of two fire striker kits and a metallic match case, UCO continues to prove why it’s ahead...

July 18, 2018

LifeStraw Presents Additional Lead Filtration Technologies at Outdoor Retailer Summer Market Arriving at Retail Fall 2018

LAUSANNE (July 18, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is showcasing its enhanced line of products for fall 2018 that filter microplastics, bacteria, chemicals and, now, lead. LifeStraw Play is a two-stage kids’ filter bottle and Flex Gravity is...

July 18, 2018

Gore Presents GORE-TEX Products with a PFCEC Free DWR at Outdoor Retailer Show

Newark, DE –W. L. Gore & Associates is proud to announce that it reached a first key milestone on its Fabrics Division’s journey towards the goal of eliminating PFCs of Environmental Concern (PFCEC) from the life cycle of the large majority of its consumer fabrics portfolio by 2020. This ambitious...

July 18, 2018

New All-Mesh, Spacious MSR® Zoic™ Tents Stay Cool and Comfortable

SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the all-mesh Zoic™ Tent Series, a lightweight, spacious and ultra-livable 3-season tent designed for maximum breathability and comfort across a variety of adventures. From trailhead to remote mountain lake camping, the MSR Zoic Tent Series is...

July 18, 2018

Farm to Feet introduces Jennifer Pharr Davis signature sock for Spring 2019

Mt. Airy, North Carolina (July 18, 2018) — Jennifer Pharr Davis stormed onto the national scene in 2011 when she set the Fasted Known Time on the Appalachian Trail and was named National Geographic’s Adventurer of the Year.  She has since written four books, had two children, and continued to...

July 18, 2018

FITS® Debuts Ultra-Light, High-Density Sock Collection

CHATTANOOGA, TN— FITS®, American manufacturers of the best-fitting sock on the market, will proudly showcase their latest innovation—the Micro Light series—on display at Outdoor Retailer’s 2018 Summer Market in Denver, CO. Cushioned yet lightweight, FITS® designed a Micro Light Collection built with half the density of their standard Light styles. This series offers...

July 18, 2018

More Machines, New Employees and More Socks: Darn Tough Vermont in Familiar Territory

Northfield, VT. (July 18, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is keeping up with the ever-increasing consumer demand with the purchase and installation of 46 new, latest generation, seamless knitting machines at their Northfield, Vermont headquarters. With this latest...

July 17, 2018

Mountain Khakis Women’s Spring/Summer 2019

JACKSON HOLE, WY (July 17, 2018) – For Spring/Summer 2019, Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, has expanded its line of women’s apparel with new pieces that capture the cool mountain vibe of Jackson Hole, and also translate beautifully into work, travel or...

July 17, 2018

Osprey Goes All In with Bike Hydration for Spring 2019

Cortez, CO – July 17, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is revamping their bike hydration line for Spring 2019. The all-new assortment delivers a comprehensive collection of ventilated packs with bike-specific fit and an innovative feature sets that...