PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 5, 2018
Darn Tough Vermont Appoints APEX Outdoors Sales to Southern Territory
Northfield, VT., Sock Capital of the World (November 5, 2018) -- Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, proudly announces that effective immediately Apex Outdoor Sales is responsible for representing the Darn Tough brand covering all channels servicing Texas, Arkansas,...
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November 5, 2018
Tortuga Expands Award-Winning Setout Collection With Versatile New Designs: Setout Laptop Backpack and Setout Duffle Bag
Walnut, CA (November 5, 2018) – Tortuga – creators of carry on travel backpacks, daypacks, and accessories for city travelers– announces the launch of their two newest designs, the Setout Laptop Backpack and Setout Duffle Bag. Together, the Setout Duo Bundle is an ideal travel-optimized set for air travelers. “Walking...
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November 5, 2018
Oboz Footwear welcomes Pacific Crest Trading as Southwestern sales team
Bozeman, Mont., (November 5, 2018) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces that Pacific Crest Trading will represent the brand in the Southwest including California, Arizona, Nevada and Hawaii. Pacific Crest Trading (www.pctreps.com) was founded by Dan Miller in 1998 following stints...
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November 5, 2018
Osprey Expands Best Selling Farpoint/Fairview Adventure Travel Pack Series for Fall 2019
Cortez, CO – November 5, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is expanding their best-in-class Farpoint/Fairview adventure travel pack series for Fall 2019. The new Farpoint Trek Travel Pack (men’s) and Fairview Trek Travel Pack (women’s) are purpose-built packs...
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November 5, 2018
Jessica Hjorth Highlights New Hires for Active Lifestyle Agency, rygr
CARBONDALE, Colorado (Nov. 5, 2018) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Jessica Hjorth as senior account manager. Hjorth joins the Colorado-based agency on November 5 and will contribute leadership to the account teams working with Fjällräven, KEEN Footwear and KEEN Kids. Prior to joining rygr, Hjorth...
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November 5, 2018
Merrell Launches “One Trail” Project to Showcase and Celebrate Diversity
ROCKFORD, Mich. (Nov. 5, 2018) — Outdoor brand Merrell has launched the One Trail project, a campaign celebrating diversity on the trail and seeking to contemporize attitudes about outdoor participation. The first element of the campaign is a mural of portraits taken on trails across the country on Sept. 1, 2018,...
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November 5, 2018
Mountain Equipment’s Tupilak Pack Earns B.I.G Award
Buffalo N.Y. (November 5, 2018) -- Mountain Equipment, a UK designer and manufacturer of outdoor gear and apparel, will be recognized by Rock & Ice magazine’s Best In Gear (BIG) Awards, winning accolades for the Tupilak 37 alpine pack. The BIG awards will appear in the Rock & Ice December...
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November 2, 2018
Backbone Media is No. 20 on Outside Magazine’s “Best Places to Work in 2018”
CARBONDALE, Colo. (Nov. 2, 2018) - Backbone Media, the country’s premier active lifestyle media agency, has been named No. 20 on OUTSIDE's annual “Best Places to Work in 2018” list, released today. “This is the sixth time we’ve landed on the OUTSIDE list, and each time, it is one of our...
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November 2, 2018
Stio Recognized in OUTSIDE’S Best Places to Work 2018
JACKSON, Wyo. (Nov. 1, 2018) - Stio, the mountain lifestyle brand born in Jackson, Wyoming, has been selected as an honorable mention for OUTSIDE’s Best Places to Work in 2018. Companies recognized for OUTSIDE’S Best Places to Work value productivity in combination with an active, eco-conscious lifestyle for a fulfilling...
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November 2, 2018
Osprey Targets Urban Bike Commuters with the New Metron Pack for Fall 2019
Cortez, CO – November 1, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces Metron, designed for the needs and style sensibilities of the urban bike commuter. “Metron is designed for urban bike commuters who need a comfortable pack that includes...