PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 29, 2018
Farm to Feet Releases Final Installment of its American Made Video Series
Mt. Airy, North Carolina (October 29, 2018) — Today, Farm to Feet, the North Carolina based sock brand, released its third film in the American Made video series which brings the personalities profiled on its sock packaging to life. The third film in the series features Ken and Deloris Shumate...
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October 29, 2018
United By Blue Introduces Bison-Insulated Puffer Jacket as the Future of Sustainable Outerwear
PHILADELPHIA, PA (October 29, 2018) - United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand that removes a pound of trash from the world’s oceans and waterways, announces today the Future of Sustainable Outerwear: The Bison Puffer Jacket, insulated with North American bison fiber that is often considered...
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October 29, 2018
Crescent Moon Launches New Eva V2 Snowshoe, Spiked For El Niño Winter Adventures
Boulder, CO (October 29, 2018) – The new Crescent Moon Eva V2 Snowshoe was designed for every snowy winter outing from your backdoor, whether in the city or the mountains, blurring the line between traditional snowshoes and running shoes. With the Eva V1 widely recognized and awarded at Outdoor Retailer,...
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October 26, 2018
Stio Launches Expanded Winter Collection For All Modes of Mountain Life
JACKSON, Wyo. (October 26, 2018) – Inspired by life in Jackson Hole, Stio is on a mission to provide a refreshing choice in outdoor wear. Stio apparel is made to do it all, from epic adventures in the Tetons to walking the kids to the bus stop in negative temps...
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October 26, 2018
Amer Sports Appoints Megan Porteous Digital Marketing Director
OGDEN, Utah - Amer Sports, a sporting goods company with internationally recognized brands including Arc’teryx, Salomon and Wilson Sporting Goods, announces the promotion of Megan Porteous to the position of Digital Marketing Director, Americas. In her new position, effective November 1, Porteous will oversee the company’s portfolio-wide transformation as an omnichannel...
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October 25, 2018
Grassroots Connect brings outdoor industry’s best buying experience to the doorstep of its biggest national trade show
Grassroots Connect heads to Denver next month, placing the outdoor industry’s best buying event on the doorstep of the outdoor industry’s biggest and most iconic national trade show. For the first time ever, Grassroots Connect (Nov 4-7, 2018) will be hosted in the Colorado Convention Center in the heart of...
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October 25, 2018
Mountain Khakis SeaWool™ Yarns and Insulation Recycled Insulation from the Sea
JACKSON HOLE, WY (OCTOBER 25, 2018) – Working with their suppliers, Mountain Khakis® has adopted a new yarn and insulation with superior materials that are made from crushed oyster shells and blended with post-consumer recycled Polyfill (Insulation) or post-consumer recycled PET bottles (Yarn). Enter SeaWool ™ Yarn and SeaWool™ Insulation....
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October 25, 2018
Outdoor Research Invests with Sales Team Hires, New Technology Platform to Support Wholesale
SEATTLE, Wash. (October 25, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales. Burke comes to his new post from Prana, where he worked for more than six years as its national sales manager. In addition, Outdoor...
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October 25, 2018
Yuba Bicycles Taps Jeff Wuerthele as Eastern US Sales Representative
Cotati, CA (October 25, 2018) – Yuba Bicycles, makers of exceptional electric and pedal powered cargo bikes, has hired Jeff Wuerthele has a sales representative for the Eastern USA, effective immediately. Wuerthele will be responsible for developing dealer relations and consumer demand throughout the region. Wuerthele brings an extensive 20-year...
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October 24, 2018
Kathmandu, the iconic New Zealand travel and adventure brand, launches in North America with Outdoor Retailer debut
DENVER, COLORADO (October 24, 2018) - Kathmandu, the iconic New Zealand travel and adventure brand, will launch in North America with a collection debut at Outdoor Retailer Winter Market, Nov. 7-10, 2018. Founded in 1987, Kathmandu has grown from humble beginnings in Christchurch, New Zealand and is now an internationally recognized...