PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 9, 2018
Sherpa Adventure Gear Partners with Nonprofit Big City Mountaineers to Donate New Yatra Pack Sales at Outdoor Retailer
MODESTO, CA — July 9, 2018 — Sherpa Adventure Gear is thrilled to be selling the Yatra Everyday Pack from its new collection at Outdoor Retailer Summer Market this July. All of the funds received from the sale of the packs will be donated to Big City Mountaineers (BCM), a...
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July 6, 2018
The Conservation Alliance Hosts Successful Backyard Collective Stewardship Event in Seattle
SEATTLE, Wash. (July 6, 2018) – More than 170 volunteers from 12 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Seattle, WA on Thursday, June 28. The volunteers worked in support of Forterra and the Me-Kwa-Mooks Trail Stewards to help clear over half an acre of...
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July 6, 2018
Ecōths Grows Commitment to People, Planet and Product in Spring ‘19
Reno, NV – Family-owned and operated Ecōths men’s clothing company is expanding their sustainable offerings in Spring ’19 to include recycled polyester and hemp fabrics and more Fair Trade Certified styles. Ecōths dedication to sustainability goes beyond just using sustainable fabrics. As a brand they believe that by supporting others,...
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July 5, 2018
ArchiTec signs SIMBOL Communications as PR Agency of Record
San Francisco, CA — The highly regarded men’s apparel brand ArchiTec, founded in part by notable designer Justin Seale, has hired Park City-based SIMBOL Communications as their public relations agency of record. ArchiTec is an adventure and travel-inspired men’s apparel company that began organically: Three great friends who love to...
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July 5, 2018
Smartwool Announces New European Sales Agency
STEAMBOAT SPRINGS, Colorado, USA (6 July 2018) — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The new agency will help establish the Brand’s leadership position within the Benelux outdoor industry, while...
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July 4, 2018
Thermore® Ecodown® Fibers
Despite the efforts of the apparel industry to move towards a more sustainable and cruelty-free approach, recent surveys report that 80% of cold weather clothing is still insulated with duck feathers. This is mainly due to the lack of a synthetic solution that provides the same look and loft as...
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July 3, 2018
Adidas Terrex Expands Apparel Offerings Blending Sustainability, Fashion and Performance Designed To Go From Street To Trail For Summer 2019
LOS ANGELES (July 3, 2018) – Building upon the success of its lifestyle and outerwear designed for active urban consumers, adidas Outdoor, the athletic brand in the outdoors, today debuted an expanded apparel line with an updated Climb the City collection for indoor climbing reflecting the steady growth of this...
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July 3, 2018
Outdoor Retailer Names Lisa Ramsperger Public Relations Manager
SAN JUAN CAPISTRANO, CALIF. – (July 3, 2018)— Outdoor Retailer, the premier trade event and community gathering for the outdoor industry, today named Lisa Ramsperger public relations manager, effective immediately. Ramsperger brings nearly twenty years of public relations experience in a wide range of sports and events, working with iconic...
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July 3, 2018
Mountain Khakis®: The Pant Authority Built for Mountain Life®
JACKSON HOLE, WY – Purveyor of pants for every activity, Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, continues its domination in the outdoor and casual apparel market with pants Built for Mountain Life®. Featuring new styles for adventure seekers, best sellers with a new...
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July 3, 2018
All Good Sends Aloha to Hawaii Governor for Signing Sunscreen Bill
Morro Bay, CA (July 3, 2018)— All Good—makers of #ReefFriendly and organic sunscreens—commends Hawai’i Governor Ige for singing Senate Bill 2571. The ‘Oxybenzone Ban’ makes Hawaii the first state in the nation to implement the regulation of toxic sunscreen formulas in order to revive the island’s natural, oceanic resources. Beginning...