PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 1, 2018
Skida and The Salmon Sisters Release Ocean-Inspired Collection
Burlington, VT — Skida, a Vermont-based and ski-inspired headwear and accessories brand, announced the release of a collaborative collection with Salmon Sisters, an Alaska-based and ocean-inspired clothing brand. The nine-piece Red Fish, Blue Fish Collection honors life on the water with a classically colorful Skida design to keep customers warm during...
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August 1, 2018
Bridgedale Introduces Waterproof, Breathable StormSocks
Buffalo, N.Y. (August 1, 2018) -- Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, introduces its first 100% waterproof and windproof breathable sock called StormSock. Developed to provide wet weather protection and day long comfort, it combines Bridgedale’s latest knitting technology, FusionTech™ with a HydroTech™...
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August 1, 2018
Sherpa Adventure Gear Launches New Adventure-Ready Yatra Pack Collection
MODESTO, CA — August 1, 2018 — Inspired by the ‘yatra,’ the Nepali word for ‘journey,’ Sherpa Adventure Gear released its new multi-functional backpack line, the Yatra (ya•tra) Pack Collection, consisting of four high-quality CORDURA® made packs, fit for every journey — the Yatra Adventure Pack, the Yatra Everyday Pack,...
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July 31, 2018
Swiss Rock Climber Nina Caprez Joins MSR®’s Roster of Athlete Ambassadors
SEATTLE, Wash. (July 31, 2018) — Seattle-based Mountain Safety Research® (MSR®) is proud to announce that Swiss rock climber Nina Caprez has joined MSR’s team of athlete ambassadors. Now hailing from Grenoble, France, Caprez is internationally renowned for holding the first female ascent (FFA) record for a number of impressively...
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July 31, 2018
First Annual National Summit Day to Benefit Big City Mountaineers
GOLDEN, Colo. – Big City Mountaineers (BCM), a leading provider of life-changing wilderness experiences to under-resourced youth, announces its partnership with Backpacker Magazine for the inaugural National Summit Day on August 4th, 2018. The day aims to promote reaching the peaks of real and metaphorical summits, while fundraising for BCM’s...
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July 31, 2018
Women Highlight Changing Attitudes in Outdoor Media with Outdoor Project’s Women in the Wild 2018
PORTLAND, OREGON (July 31, 2018) – Outdoor adventure and travel media platform Outdoor Project—found online at outdoorproject.com—publicly shared the growing excitement generated from the launch of Women in the Wild 2018. Outdoor Project recognizes that outdoor media can do more to share women’s perspectives on the outdoors and the businesses...
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July 27, 2018
Light My Fire of Sweden will sell direct in the United States starting January 1, 2019
After 12 years of successful cooperation, Light My Fire of Sweden will take direct responsibility for all LMF product sales and support in the United States, starting on January 1, 2019. Industrial Revolution, Inc. will continue to ship LMF products and provide support to U.S. customers through December 31, 2018....
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July 27, 2018
MSR® Introduces Lightweight Pika™ Teapot
SEATTLE, Wash. (July 27, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Pika™ 1 L Teapot, an ultralight, compact, hard-anodized aluminum teapot for backcountry adventures. Designed with a strong, precise pour, the teapot provides a simple, reliable solution for jump-starting the day with hot water for tea or coffee,...
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July 26, 2018
Chums Launches 35th Anniversary Apparel
Salt Lake City, UT - Chums, outdoor and active lifestyle accessory brand, will release a limited-edition collection of 35th anniversary promo wear on July 25, 2018, with 30 percent of purchase price directly benefiting American Rivers. The sustainably-produced collection honors Chums’ partnership with American Rivers as the nonprofit celebrates the...
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July 24, 2018
Hydro Flask Launches Skyline Series and New Hydration Offerings at Summer Outdoor Retailer
Bend, OR (July 24, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its Skyline Series, a curated design collection inspired by urban lifestyles and landscapes....