September 27, 2018

U.S. Women and Men’s National Teams to Headline Head Of The Charles Regatta 2018 Competition Field

CAMBRIDGE, MA. (September 27, 2018) – The Head Of The Charles Regatta (HOCR) today announced that the field is set for the 2018 Regatta – a highly anticipated competition with more than 11,000 athletes representing 2,300 entries from 23 countries around the world.  Headlining the 54th annual Regatta competition is...

September 27, 2018

Rad Power Bikes Delivers Last Mile and Transportation Solutions to the EU

UTRECHT, NETHERLANDS - 27 September 2018 - Rad Power Bikes, the leading direct-to-consumer electric bike company, is bringing sustainable transportation and last-mile delivery solutions to Europe through the formation of a dedicated Commercial Division and the release of its RadBurro, an electric cargo trike with a 1,500W motor and proprietary...

September 26, 2018

The Woolmark Company partners with Backbone Media

NEW YORK, NY (September 26, 2018) — The Woolmark Company, the global authority on wool, has hired Backbone Media to manage its U.S. public relations activity in the sports and outdoor arena.  The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and...

September 25, 2018

Kammok Adds Bobcat Trail Quilt to Lineup of Insulated Camp Gear

Austin, TX. (September 25, 2018) — Kammok, designer of high-performance outdoor gear for elevated camping, is proud to add the Bobcat Trail Quilt to their lineup of premium insulated camp gear. Joining the Thylacine, Firebelly and All Adventure Camp Blankets, the Bobcat is a versatile 45-degree down-filled trail quilt can...

September 25, 2018

Harvard Pilgrim Health Care Named Premier Sponsor of the 54th Head Of The Charles® Regatta

Cambridge, MA – The Head Of The Charles Regatta today announced that Harvard Pilgrim Health Care will be a premier sponsor of the 54th Regatta in October 2018. Harvard Pilgrim, one of New England’s leading not-for-profit health services company, will be the Official Health Care Services Provider of the race...

September 25, 2018

Balega Debuts Fifth Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners

Durham, N.C. (Sept. 25, 2018) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its fifth limited edition Grit and Grace collection. One dollar from every pair of Grit and...

September 25, 2018

gogglesoc Partners with White Cloud Communication to Lead Public Relations

Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, adventure and winter sports industries, to manage its public relations and communication strategy. The partnership...

September 25, 2018

TREW Collabs With CAPOW! Ski Guides

Portland, OR (September 25, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, have been working for over a year with CAPOW!, an equally kick-ass backcountry ski guiding outfit out of Revelstoke, BC, to create the most unique, backcountry-specific outerwear kit to date. TREW and CAPOW! both believe...

September 25, 2018

Businesses Unite as the Country’s Premier Conservation Program Faces Expiration

BEND, Ore., and BOULDER, Colo. – Sept. 25, 2018 – The Conservation Alliance and Outdoor Industry Association released a letter today signed by more than 280 outdoor-focused businesses and organizations asking Congress to permanently reauthorize the Land and Water Conservation Fund (LWCF) with full and dedicated funding. LWCF was created...

September 24, 2018

No Such Thing as Bad Weather with New Reima Fall / Winter 2018 Collection for the US

Vantaa, Finland (September 24, 2018) – As summer comes to an end and children head back to school, don’t let their spirit of exploration and adventure be limited to the indoors. With Reima, the world’s leading premium performance wear brand for active children, they can stay safe, warm and dry...