September 24, 2018

Athletes Travel to Sleepy Hollow for World T.E.A.M.’s Face of America Liberty

Sleepy Hollow, New York, September 24, 2018 – Athletes from ten eastern states are traveling this week to the historic Hudson River Valley community of Sleepy Hollow. Their destination is national non-profit World T.E.A.M.’s September 29 Face of America Liberty cycling challenge. The 56-mile bicycle and hand cycle ride to...

September 20, 2018

Cannae Pro Gear introduces the Sarcina Rally Pack: A low-key hiker prepared for anything

LONG BEACH, California – New for fall, the Sarcina Rally Pack from Cannae Pro Gear brings together outdoor adventure with military-minded toughness and utility. Sarcina combines a classic top-loader hiking pack with the modularity and focused utility of a Cordura tactical pack. Whether it’s your escape-to-the-woods pack, your daily laptop...

September 20, 2018

2018 Mountain & Adventure Film Festival Gathering begins September 28th in Los Angeles, California

The Mountain & Adventure Film Festival Gathering kicks off its fourth year Friday September 28th in Los Angeles. The 3-day festival celebrates Southern California’s outdoor community, brands and lifestyle. The Festival’s mission is to connect outdoor enthusiasts and the outdoor curious with our SoCal recreation and outdoor adventure community. Drawing...

September 20, 2018

Sherpa Adventure Gear Releases Fall 2018 Line, For Every Adventure

MODESTO, CA — Sept 20, 2018 — Purposeful apparel, designed for the global adventurer, Sherpa Adventure Gear’s Fall 2018 line is mindfully crafted for function and performance, on every adventure. “This season we continued to amplify the performance capabilities of our core winter pieces — jackets and pants, while staying...

September 20, 2018

“The Frenchy” – a Mountainfilm Film Festival Official Selection – Debuts on BeAlive’s YouTube Channel

(Midland, MI, September 20, 2018) - The short film “The Frenchy” debuted today on BeAlive, a new YouTube channel for the outdoor cultural lifestyle. “The Frenchy” is the story of 82-year old Colorado-based French ski racer and downhill mountain biker, Jacques Houot,  who is a local legend in Colorado as...

September 19, 2018

Rad Power Bikes Launches New European Ebike Models

(UTRECHT, NETHERLANDS - 19 September 2018) - Rad Power Bikes, the leading direct-to-consumer electric bike company, today announces the release of their new models into the European market - the RadWagon electric longtail cargo bike and the next RadRhino electric fat tire bike. Both models are purpose-built with eye-catching frames,...

September 19, 2018

Swiftwick Adds World’s Strongest Man to Athlete Roster

(SEPTEMBER 13, 2018 – NASHVILLE) – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete. Bjornsson joins the Swiftwick team as the brand captures the fitness market with the new Flite...

September 19, 2018

Somewear Labs Selects Purple Orange as Public Relations Agency of Record

Jackson, WY (Sept 19, 2018) —  Somewear Labs, an emerging leader in adventure communication technology, is pleased to announce it has partnered with Purple Orange Brand Communications to oversee and manage all PR efforts on behalf of the brand. Following a successful crowdfunding campaign in spring 2018, Somewear Labs is...

September 19, 2018

PEARL iZUMi & Revelate Designs Present “I’m Not Stopping—Lael Wilcox Races the Navad 1000 Across Switzerland”

LOUISVILLE, Colo. (Sept. 19, 2018)— PEARL iZUMi has partnered with Revelate Designs to present "I'm Not Stopping – Lael Wilcox Races the Navad 1000 Across Switzerland."  The Navad1000 is a 1000-kilometer-long self-supported mountain bike race that climbs 30,000 meters through the Swiss Alps. Lael Wilcox chose the race as her...

September 18, 2018

Swiftwick Turns 10 Years Old

( NASHVILLE) – Swiftwick, a leader in performance sock apparel for athletes, celebrates 10 years in the sports industry. The company is commemorating the milestone with a consumer giveaway campaign that will last until the end of 2018.  The Brentwood, Tenn. company opened its doors locally in 2008 when a group...