June 8, 2018

The Itch Eraser® Partners with Jekyll & Hyde for Branded Content Campaign

LITTLETON, N.H. (June 8, 2018) — Tender Corporation, a New Hampshire-based company with a family of outdoor brands, has selected Jekyll & Hyde, an advertising and marketing agency specializing in consumer packaged goods, to run a multi-channel campaign for its dermatologist-recommended anti-itch treatment, The Itch Eraser®. “We developed The Itch...

June 7, 2018

PrimaLoft, Inc. Elevates Sustainability and Performance with Debut of 100% Recycled Insulation Technologies

LATHAM, N.Y. (June 7th, 2018) – PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations, is introducing its first insulations made entirely from post-consumer recycled (PCR) material – PrimaLoft® Silver Insulation 100% PCR, PrimaLoft® Black Insulation 100% PCR and PrimaLoft® Gold Insulation Luxe with 100% PCR. PrimaLoft...

June 7, 2018

Chums Celebrates 35 Years with American Rivers Partnership

Salt Lake City, UT (June 7, 2018) - Chums, travel and active lifestyle accessory brand is pleased to announce a partnership with American Rivers, a nonprofit dedicated to protecting and restoring wild rivers and water sources. The partnership celebrates Chums’ 35th anniversary and the Wild and Scenic River Act’s 50th...

June 7, 2018

World T.E.A.M. Welcomes Massachusetts’ Will Humphrey to Board of Directors

Holbrook, New York, June 7, 2018 – National nonprofit World T.E.A.M. announced today that Will Humphrey of Cambridge, Massachusetts has been elected as a member of the organization’s Board of Directors. A participating athlete in World T.E.A.M.’s Adventure Team Challenge hosted each September in Colorado’s high mountains, Humphrey is a...

June 6, 2018

Setton Farms Introduces New Variety to Pistachio Chewy Bite Line

Terra Bella, CA (June 6, 2018)- Setton Pistachio of Terra Bella, Inc. - the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley - is excited to announce the expansion of their existing Pistachio Chewy Bite line with the...

June 6, 2018

Grassroots Connect returns with strong 1Q sales growth and sharpened focus on shared values, opportunities and threats

(KNOXVILLE, TENNESSEE) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, returns to the Knoxville Convention Center with their four-day Connect spring buying show, June 14-17, 2018.   In addition to strong retail sales throughout the Grassroots Outdoor Alliance member network -- 5%...

June 6, 2018

Sherpa Adventure Gear Bolsters Mid-Atlantic Sales Team

MODESTO, CA — June 6, 2018 — Sherpa Adventure Gear is proud to announce its newest sales member, Kurt Schumann, for the Mid-Atlantic region. “We are thrilled to welcome Kurt’s energy, enthusiasm and experience in outdoor specialty sales as our new sales rep in the Mid-Atlantic market,” says Holly Calloway...

June 5, 2018

Mountain Khakis Names Peter Whitney Rep of Year 2018

Jackson, WY – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is thrilled to announce Whitney Outdoor Group has been awarded MK 2018 Sales Rep Agency of the Year. Peter Whitney has led the Whitney Outdoor Group since 1991, and has represented Mountain Khakis since 2015. Whitney directs sales...

June 4, 2018

Mountain Khakis Combines Mountain Casual with Surf Vibe for Spring/Summer 2019

JACKSON HOLE, WY (June 4, 2018) – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, brings the coastal vibe to the mountains with their surf-inspired apparel for both men and women. “Although Wyoming may not be top of mind when people think about sand and...

June 4, 2018

World T.E.A.M.’s Adventure Team Challenge New York will test Adaptive and Able-Bodied Athletes

Harris, New York, June 4, 2018 – World T.E.A.M.’s Adventure Team Challenge, New York State’s most inspiring outdoor team challenge competition, begins June 7 at The Center for Discovery in Harris. Bringing together young developmentally-disabled athletes with skilled able-bodied coaches, the Challenge includes cycling, water sports, orienteering, and a climb...