PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 11, 2018
SIA Hires Meteorite PR as Public Relations Agency of Record
Park City, Utah (September 11, 2018) — Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association. Supporting the snow sports industry since 1954, SIA is the non-profit, member-owned trade association with...
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September 11, 2018
Nite Ize Growth Necessitates Significant Investment in Real Estate & Software
BOULDER, Colo., Sept. 11, 2018 – Nite Ize®, a Boulder, Colo. manufacturing company known for creating solution-based products, has seen record growth in the last nine months and recently made significant investments in real estate and software to better accommodate its successful consumer products business. The global innovator has transitioned...
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September 10, 2018
Bike Industry Veteran Michael Grim Joins LEM Helmets as General Manager
MORGAN HILL, Calif. (Sept. 10, 2018) – LEM Helmets, a new, inclusive cycling helmet brand whose mission is to inspire the fun in biking by focusing on safety, style, and performance in all its innovative head protection, names industry veteran Michael Grim as General Manager. With more than 25 years of...
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September 10, 2018
Honey Stinger Expands Organic Cracker N’ Nut Butter Snack Bar Selection with All-New Flavor, Cashew Butter & Milk Chocolate
STEAMBOAT SPRINGS, Colo. - Honey Stinger, the leading manufacturer of honey-based nutritional products, today launches the newest addition to its renowned line of Organic Cracker N’ Nut Butter Snack Bars: Cashew Butter & Milk Chocolate. The new flavor is the third available in Honey Stinger’s lineup of the delectable snack...
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September 7, 2018
DÆHLIE Teams Up with Verde Brand Communications for Integrated Media Relations
BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde brings a fresh, strategic, and creative approach to DÆHLIE, offering branding and storytelling that focus...
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September 7, 2018
Mizu Launches Innovative Water Bottle Filtration System
Carlsbad, California, September 7th, 2018 – Today, Mizu announced the arrival of a new water filtration system that works with their existing water bottles – the next evolution in the company’s already comprehensive reusable product line. The system features a flip up straw lid where the straw can be unscrewed...
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September 6, 2018
prAna Partners with JAM Collective
Carlsbad, CA and San Francisco, CA – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships....
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September 6, 2018
Klean Kanteen and Elements bvba Expand Partnership in Europe
CHICO, Calif. (September 5, 2018) – Klean Kanteen, leader in the reusable drinkware space since 2002, has expanded their partnership with Elements to include distribution in France. Elements will also continue current distribution efforts in Benelux for Klean Kanteen, which have been in place since 2013. In addition to Klean...
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September 5, 2018
World T.E.A.M.’s Adventure Team Challenge Begins September 7
Eagle, Colorado, September 5, 2018 – National non-profit World T.E.A.M.’s inclusive Adventure Team Challenge begins September 7 in the rugged high Gore Mountains northeast of Eagle. Able-bodied and adaptive athletes from across the United States will compete in the outdoor adventure race that includes mountain biking, river rafting, rock sports...
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September 5, 2018
Mountain Khakis Announces Jeremy Hale as New President
JACKSON HOLE, WY (September 5, 2018) – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Jeremy Hale will be joining MK as President, reporting to Executive Chairman Warren Kanders. In his role, Jeremy will oversee all efforts at MK, including...