May 7, 2018

OluKai Provides Aid to Kaua’i After Natural Disaster

Orange County, CA (May 7, 2018):  The island of Kaua’i in the Hawaiian Islands is recovering from a record-breaking rainstorm that brought almost 50 inches of rain in just 24 hours. The devastating rainfall caused massive flooding and landslides across the island, which destroyed livelihoods, homes and displaced families. OluKai...

May 7, 2018

Bridgedale Partners with Niagara Frontier Transit Police to Donate 3,000 Pairs of Socks

Markham, Ontario, Canada – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 3,000 socks to the Niagara Frontier Transit Police Department. The socks will be distributed via the Matt Urban Hope Center, a non-profit organization that provides housing and programs to those in...

May 7, 2018

Tenkara USA Taps Patrick Stratton as CEO

Boulder, CO (May 7, 2018) – Industry veteran Patrick Stratton has been named CEO of Tenkara USA, joining tenkara legend Daniel Galhardo on the senior management team. Stratton has held senior management positions at some of the oldest and most recognizable outdoor brands including The North Face, REI and Mountain...

May 3, 2018

Get Organized, Optimized and Protected with New LifeProof Backpacks

SAN DIEGO – Adventure happens everywhere — morning commutes, afternoon hikes, nighttime hijinks. Whatever the action, wherever the destination, no matter the weather, LifeProof keeps you optimized, organized, prepared and your gear protected with the introduction of QUITO, SQUAMISH, GOA and SQUAMISH XL, four water-repellant backpacks designed for an active...

May 3, 2018

All Good Applauds Hawaii’s Plan to Ban Toxic Chemical Sunscreens

Morro Bay, CA (May 3, 2018) — All Good – makers of Reef-Friendly and organic sunscreens commends Hawaii on their persistence and passion to protect their natural resources and heritage with the enactment of the ‘Oxybenzone Bill.’ Hawaiian legislature has passed Senate Bill 2571 banning some chemical-based sunscreens, and once...

May 3, 2018

DannyShane Taps SIMBOL Communications as PR Agency of Record

Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in...

May 3, 2018

The New Primal Adds Kroger to Expanding List of North American Retailers

Charleston, SC (May 3, 2018) – The New Primal, makers of the healthiest, most responsibly-sourced meat snacks and marinades, is excited to announce distribution to Kroger grocery stores. Ten products from The New Primal portfolio will land on Kroger shelves nationwide, most notably the line of kid-friendly meat sticks called...

May 3, 2018

MSR®’s 2018 Ambassador Team Roster puts Gear to the Test

SEATTLE, Wash. (May 3, 2018) – Mountain Safety Research® (MSR) is proud to announce their 2018 team of ambassadors, an accomplished and talented group of six athletes that define modern day adventure and exploration. Hailing from the mountains of Colorado and California to the deserts of Utah and Highlands of...

May 3, 2018

Colorado Series becomes first ultra in the world sponsored by Cannabis Brand

Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...

May 2, 2018

Exceptional Climber Alex Megos Joins Global GORE-TEX Athlete Team

FELDKIRCHEN-WESTERHAM — Alex Megos, one of the most accomplished sport climbers in the world, is new team member of the global GORE-TEX athlete team. Born and raised in Erlangen, Germany, the 24-year-old Megos started climbing when he was six years old. His father introduced him to the high rock walls...