PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 6, 2018
Salomon Appoints Lazzaroni to Lead Nordic Ski Business in the Americas
OGDEN, Utah — Salomon announces the appointment of Robert Lazzaroni as nordic regional commercial manager for the Americas, effective August 27, 2018. Lazzaroni, a 25-year industry veteran and most recently the nordic domestic program director for U.S. Ski & Snowboard, will direct Salomon’s nordic business in the United States, Canada and...
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August 2, 2018
OluKai Partners with Inaugural REI Outessafest
Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music. The first-of-its-kind festivals will be filled with activities such as yoga and rock climbing, inspirational...
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August 2, 2018
Mountain in the Hallway a Film by Teton Gravity Research
Teton Gravity Research (TGR), best known as the global leader in action and adventure sports media has tackled something far larger than a steep ski line in their recent documentary, The Mountain in the Hallway. The Mountain in the Hallway explores the stark realities that surround Colorectal cancer. Told through...
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August 2, 2018
Sierra Designs Takes Top Honor from Backpacker Magazine at ORSM18
August 2, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver, the Backpacker team presented a 2018 Editor’s Choice award to Sierra Designs for its Nitro...
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August 2, 2018
MSR® Introduces Ultralight, Thru-Hiker Mesh House Shelter for Soloists
SEATTLE, Wash. (August 2, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Thru-Hiker Mesh House 1, the new lightweight long-distance backpacking shelter for minimalist soloist travelers. Ultralight micromesh fabric offers maximum moisture control, ventilation and bug resistance for long-distance backpackers seeking lighter pack weights. “The Thru-Hiker Mesh House 1...
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August 2, 2018
2019 Therm-a-Rest® NeoAir® UberLite™ Mattress Collects 6 Awards At Outdoor Retailer Summer Market
SEATTLE, Wash. (August 2, 2018) – Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years, and there’s no sign of stopping. Recently, the iconic brand took home six trade and consumer awards for its ground-breaking, industry-leading NeoAir UberLite mattress at the...
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August 1, 2018
Skida and The Salmon Sisters Release Ocean-Inspired Collection
Burlington, VT — Skida, a Vermont-based and ski-inspired headwear and accessories brand, announced the release of a collaborative collection with Salmon Sisters, an Alaska-based and ocean-inspired clothing brand. The nine-piece Red Fish, Blue Fish Collection honors life on the water with a classically colorful Skida design to keep customers warm during...
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August 1, 2018
Bridgedale Introduces Waterproof, Breathable StormSocks
Buffalo, N.Y. (August 1, 2018) -- Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, introduces its first 100% waterproof and windproof breathable sock called StormSock. Developed to provide wet weather protection and day long comfort, it combines Bridgedale’s latest knitting technology, FusionTech™ with a HydroTech™...
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August 1, 2018
Sherpa Adventure Gear Launches New Adventure-Ready Yatra Pack Collection
MODESTO, CA — August 1, 2018 — Inspired by the ‘yatra,’ the Nepali word for ‘journey,’ Sherpa Adventure Gear released its new multi-functional backpack line, the Yatra (ya•tra) Pack Collection, consisting of four high-quality CORDURA® made packs, fit for every journey — the Yatra Adventure Pack, the Yatra Everyday Pack,...
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July 31, 2018
Swiss Rock Climber Nina Caprez Joins MSR®’s Roster of Athlete Ambassadors
SEATTLE, Wash. (July 31, 2018) — Seattle-based Mountain Safety Research® (MSR®) is proud to announce that Swiss rock climber Nina Caprez has joined MSR’s team of athlete ambassadors. Now hailing from Grenoble, France, Caprez is internationally renowned for holding the first female ascent (FFA) record for a number of impressively...