PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
July 19, 2018
GCI Outdoor Introduces Latest Outdoor Rocking Chair at ORSM 2018
HIGGANUM, Conn. (July 19, 2018) – GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is proud to announce the Pod Rocker and Pod Rocker with SunShade. Joining a growing collection of campsite rockers, this chair features GCI Outdoor’s patented Spring-Action Rocking Technology™ for smooth, comfortable rocking at...
-
July 19, 2018
Petzl Spring 2019 line continues commitment to TOP AND SIDE PROTECTION helmet standards
SALT LAKE CITY, Utah (July 19, 2018) - Petzl, the leader in solution-based lighting and verticality equipment, announces a Spring 2019 product collection that continues the brand’s commitment to helmets that offer TOP AND SIDE PROTECTION, along with refinements to some of the most popular belay devices on the market....
-
July 19, 2018
La Sportiva Hires Wes Green as Director of Sales
July 19, 2018 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today the hiring of Wes Green as Director of Sales. Replacing long time sales leader Mark Day, who has retired, Green joins the brand from Big Agnes. He will lead all of...
-
July 19, 2018
Balega Evolves its Iconic, Mid-Weight Enduro V-Tech Performance Sock for Fall 2018
Durham, N.C. (July 19, 2018) – Balega International, a leading performance sock brand in the run specialty market, debuts updates to its innovative and iconic mid-weight Enduro V-Tech collection for Fall 2018 with improved fit and new elastane in all three styles – the Low Cut (MSRP: $13 USD), Quarter...
-
July 19, 2018
Quickfeat Partners with Million Win Vietnam to Expand Woven and Knitted Garment Production
BEND, Ore. – July 19, 2018 – Quickfeat International, an apparel manufacturer, announced today that they have partnered with Million Win Garment Co., Ltd. in Vietnam to expand their woven and knitted garment production capabilities. Accounts will work directly with Quickfeat Merchandising Managers from purchase order to final shipment. “Quickfeat...
-
July 19, 2018
Upgrade Your Shoes with Vibram’s Sole Factor at Outdoor Retailer
NORTH BROOKFIELD, Mass. (July 19, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces today that proceeds from its regional Sole Factor Tour stop in Denver during Outdoor Retailer will be presented to The Conservation Alliance. “We want to contribute in conjunction with...
-
July 19, 2018
Mountainsmith Celebrates their Heritage with New Additions to their Vintage ‘Roots Collection’ at Outdoor Retailer Summer Market
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts the Trippin Series as the newest addition to their vintage Roots Collection at Outdoor Retailer Summer Market this month (Booth #: 44080-UL). Featuring the NEW Trippin Pack, Trippin Sling, and Trippin Pouch, and bold...
-
July 19, 2018
Stunt Puppy Joins Forces with Renowned New Zealand Brand D-Fa Dogs
Minneapolis, MN (July 19, 2018) — With their sights firmly set on becoming the leader in high-performance products for active dogs and their owners, upstart brand Stunt Puppy has joined forces with like-minded New Zealand brand D-Fa Dogs. The Stunt Puppy name will cover both going forward, but each brings...
-
July 19, 2018
Reima Names Momentum Media PR as Agency of Record
Boulder, Colo. (July 19, 2018) – Reima, the world’s leading premium performance wear brand for active children, announces Momentum Media PR as the US agency of record, effective immediately. Sold in 37 countries worldwide, the Finland-based company has selected Momentum Media PR to help establish, strengthen and grow the brand’s...
-
July 19, 2018
Yaktrax Opens Application for 2018-19 Ambassador Team
Durham, N.C. (July 19, 2018) - Yaktrax, the premium outdoor brand synonymous with snow and ice traction, has opened the application portal today for its 2018-19 influencer team, #YakPak. Team members will represent Yaktrax as brand ambassadors to help grow awareness and create meaningful content for the brand from October...