April 11, 2018

Tortuga Partners with Groundswell PR as Public Relations Agency of Record

Walnut, CA (April 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – has selected Groundswell PR to oversee its media relations and increase national brand awareness as public relations agency of record. The Charleston-based firm specializing...

April 11, 2018

LifeStraw Names Adam Janecka Head of Retail Sales

LAUSANNE, Switzerland (April 11, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, appointed Adam Janecka as head of retail sales, effective immediately. Janecka brings over 20 years of experience leading domestic and global sales teams at consumer electronics, sporting goods and...

April 11, 2018

The best Android accessory for batting updated in time for National Bat Appreciation Day

BOSTON, MASS – The only Android based bat detectors on the market have received a major upgrade just in time for National Bat Appreciation Day, April 17, 2018.  Users of the Android Echo Meter Touch 2 (EMT 2) and Echo Meter Touch 2 PRO (EMT 2 PRO) plug-in modules will...

April 10, 2018

Beyond Coastal Introduces New Active 34 Formula

Sun Valley, ID. (April 10, 2018) - Beyond Coastal, manufacturer of premium suncare products, introduces a new Active 34 formula. Dedicated to providing the healthiest and safest sunscreen products on the market, the company reformulated its most popular formula to replace active and inactive ingredients with healthier alternatives for the...

April 10, 2018

Supporting grassroots efforts to foster public-lands access, Outdoor Research creates ‘We Can’ Grant

SEATTLE, Wash. (April 10, 2018) – Supporting grassroots efforts to foster public-lands access, Outdoor Research, the Seattle-based manufacturer of outdoor apparel and gear, this week announced the 2018 window to submit applications for its new ‘We Can’ Grant Program. Now in its second year, the grant will award $10,000 annually...

April 9, 2018

Sierra Designs Bolsters Team with Key New Hires

April 9, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The new team members bring vast experience and expertise that will elevate the efforts of the...

April 5, 2018

LifeSaver Appoints Darby Communications as Agency of Record

April 5­, 2018 - Colchester, UK - LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be LifeSaver’s agency of record, and will work continuously to spread the word about...

April 5, 2018

Tailwind Nutrition Announces Global Informed-Choice Certification

Durango, CO – April 5, 2018 –  Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to...

April 5, 2018

Appalachian Outfitters to present art, music, education and special event calendar in Cuyahoga Valley National Park

PENINSULA, OHIO (FOR IMMEDIATE RELEASE) -- Appalachian Outfitters, the award-winning independent specialty retailer and Grassroots Outdoor Alliance member, this week announced its role as a 2018 presenting sponsor for the Conservancy for Cuyahoga Valley National Park public programs. Founded in 1988, Appalachian Outfitters is a family-owned business including two shops (Peninsula, Lodi) and the Kendall Cliffs rock gym (Peninsula).  Their Peninsula shop and gym is situated just outside the...

April 5, 2018

TREW’s Powfish Collection: Mission Accomplished

Portland, OR (April 5, 2018) -- TREW, designers and builders of style-inspired kick-ass performance outdoor apparel, are celebrating after the release of their first limited edition collection, the Powfish. “It was an experiment with small batch production and brand collabs, and we’re popping corks, ‘cause we get to do it...