July 19, 2018

Newly Launched shār Joins The Conservation Alliance

BEND, Ore. – July 19, 2018 – The Conservation Alliance welcomes its newest member, shār, makers of organic trail mix that provides healthy fuel on-the-go. The brand will be introducing its new “Original Mix” at Outdoor Retailer Summer Market 2018 in Denver next week.  As a new partner, shār joins...

July 19, 2018

ECCO Outdoor Spring 2019 Collection Unveiled at Summer Outdoor Retailer

Londonderry, NH (July 19, 2018) – ECCO, the leading family-owned global footwear brand, proudly introduces new additions to the multi award-winning Outdoor collection at the upcoming Summer Market Outdoor Retailer trade show (booth #42007), July 23-26, 2018, in Denver, CO. Continuing to bring the idea of ‘urbanization’ to market with...

July 18, 2018

Liv Cycling Introduces First Dual Suspension E-Bikes Built For Women

NEWBURY PARK, Calif. (July 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today announced two new series of women’s dual-suspension E-bikes – the Liv Intrigue E+ and Embolden E+. The bikes were built using Liv’s 3F Design Philosophy, which includes thousands of data points...

July 18, 2018

New Partnership with The Nature Conservancy Kicks Off Smartwool Advocacy in Action Month

Steamboat Springs, CO – July 18, 2018– Smartwool has designated July its official Advocacy in Action month, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Action month is focused on showcasing the two pillars of the brand’s give-back efforts: sustaining and...

July 18, 2018

TREW Launches New Pack Jack Fresh to Death

Portland, OR (July 18, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, are excited to introduce the Pack Jack. A new lightweight, windproof jacket that slays in on the style meter. Who said fanny packs are dead? Not TREW, especially not when it’s also a jacket! They’re...

July 18, 2018

BEDGEAR Rests Assured in Partnership with Backbone

FARMINGDALE, N.Y. (July 18, 2018) – BEDGEAR®, the PERFORMANCE® lifestyle brand behind the personalized fit Performance Sleep System® – announced today that it has partnered with leading active lifestyle agency Backbone Media to drive its public relations efforts. BEDGEAR founder and CEO Eugene Alletto pioneered the Performance bedding category in...

July 18, 2018

UCO Introduces New Fire-Starting Kits and Accessories

Seattle, WA - July 18, 2018 - UCO, the brand that set the industry standard for windproof and waterproof matches, is proud to introduce new fire-starting options for Spring 2019. With the addition of two fire striker kits and a metallic match case, UCO continues to prove why it’s ahead...

July 18, 2018

LifeStraw Presents Additional Lead Filtration Technologies at Outdoor Retailer Summer Market Arriving at Retail Fall 2018

LAUSANNE (July 18, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is showcasing its enhanced line of products for fall 2018 that filter microplastics, bacteria, chemicals and, now, lead. LifeStraw Play is a two-stage kids’ filter bottle and Flex Gravity is...

July 18, 2018

Gore Presents GORE-TEX Products with a PFCEC Free DWR at Outdoor Retailer Show

Newark, DE –W. L. Gore & Associates is proud to announce that it reached a first key milestone on its Fabrics Division’s journey towards the goal of eliminating PFCs of Environmental Concern (PFCEC) from the life cycle of the large majority of its consumer fabrics portfolio by 2020. This ambitious...

July 18, 2018

New All-Mesh, Spacious MSR® Zoic™ Tents Stay Cool and Comfortable

SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the all-mesh Zoic™ Tent Series, a lightweight, spacious and ultra-livable 3-season tent designed for maximum breathability and comfort across a variety of adventures. From trailhead to remote mountain lake camping, the MSR Zoic Tent Series is...