April 24, 2018

Stunt Puppy Signs SIMBOL Communications as Agency of Record

Minneapolis, MN — Upstart dog gear company, Stunt Puppy, has hired Park City-based SIMBOL Communications as their public relations agency of record. Stunt Puppy is a group of outdoor industry experts who put their technical sourcing and design skills to use outfitting active dogs, with carefully thought-out products that enhance...

April 24, 2018

Superfeet Redefines Company Mission to Make Way for the Future

FERNDALE, Wash. (April 24, 2018) – As industry and consumer demands change, Superfeet demonstrates how a brand, more than four decades old, increases relevance over time while staying true to its roots and culture by introducing a new mission that leads its way to the future. “To us, staying ahead...

April 20, 2018

Forsake Commits to Offsetting Their Carbon Footprint and Gives Back This Earth Day

Boston, MA – April 20, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce the launch of its “For Goodness Sake” program as a Carbonfund.org partner. Carbonfund.org is leading the fight against global warming, making it easy...

April 20, 2018

Conservation Groups Celebrate Water Decision for Dolores River

(April 20, 2018)– Western Resource Advocates, Conservation Colorado Education Fund, and San Juan Citizens Alliance celebrated a state water court decision today granting a Colorado Water Conservation Board instream flow water right on the Dolores River to protect fish and wildlife in Western Colorado. “We are pleased with the state...

April 19, 2018

Accell North America Launches Commerce-Enabled Haibike Website Experience

Simi Valley, CA - April 19, 2018 – Accell North America (ANA) brings more new consumers and fulfillment opportunities to its Independent Bicycle Dealers (IBD) with the launch of a commerce-enabled website for its ePerformance mountain bike brand, Haibike (www.haibikeusa.com). When Haibike launched in Germany in 2010, it introduced an...

April 19, 2018

LifeStraw Filters Remove 99.999% of Microplastics From Drinking Water in Independent Lab Testing

LAUSANNE, Switzerland (April 19, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced in advance of Earth Day, that its water filtration products achieved a removal rate of 99.999% of microplastics from drinking water in independent lab testing. Microplastics are small...

April 19, 2018

Timothy Egan to Speak at The Conservation Alliance Breakfast

(Bend, Ore., April 19, 2018) – Renowned author Timothy Egan will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market. Egan’s presentation will put the current battle over America’s public lands in historical context, tracing their path from Teddy Roosevelt to Donald Trump....

April 19, 2018

Outdoor Project Announces Its 2018 Block Party Festival Series

Parties will be hosted in nine cities across the United States Block parties include live music, gear demos, and great beer Each event benefits a local non-profit working on outdoor conservation, education or access PORTLAND, OREGON (April 19, 2018) – Outdoor adventure media platform Outdoor Project—found online at outdoorproject.com—publicly announced...

April 18, 2018

Yakima Introduces New Racks for a Wide Variety of Bikes and Vehicles

Lake Oswego, OR, April 18, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is focusing on versatility with its 2018 bike rack collection, with new offerings for both cars and trucks that accommodate a wide spectrum of bikes, from downhill and fat bikes to...

April 18, 2018

Light & Motion Introduces Vya: Powerful and Compact Commuter Bike Lights Featuring Smart Sensors and Plant-Based Materials

Marina, CA, April 18, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is once again leading with innovation with the new Vya line of head and tail lights—a powerful range of smart commuter lights designed for premium day and night visibility. Vya’s breakthrough, sustainable overmold...