March 1, 2018

The Mountain kicks off new “Protect” line

KEENE, N.H. – The animal lovers at The Mountain, the global artwear leader, are launching a fresh, new line designed to support efforts to save global at-risk animals. The Mountain’s Protect line of apparel and accessories features charismatic and alluring illustrations of the world’s most vulnerable, threatened or endangered species....

March 1, 2018

Industrial Revolution Expands Sales Force with New Rep Group

Seattle, WA – March 1, 2018 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has expanded its sales force once again with the addition of a new rep group. Colorado-based Granite Marketing Inc. will represent IR’s wholesale partners in the Rocky Mountains territory, including Wyoming, Utah, Colorado and...

March 1, 2018

Deanne Buck to Lead American Alpine Club’s Board of Directors

Golden, CO (March 1, 2018) — The American Alpine Club (AAC), America’s oldest non-profit organization for climbers, is thrilled to announce Deanne Buck as incoming President of the AAC Board of Directors. Buck joins the AAC as Executive Director at Camber Outdoors, a non-profit organization dedicated to promoting more inclusive,...

March 1, 2018

GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel

Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...

March 1, 2018

Turtle Fur supports brick-and-mortar specialty retailers through partnership with Locally

Morrisville, VT, (March 1, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting consumers with Turtle Fur products currently available at...

March 1, 2018

Vintage Electric and Surf Legend Jeff Clark partner to create Signature Series E-Bike

Santa Clara, CA — Vintage Electric is excited to announce a highly exclusive, Jeff Clark collaboration ebike, in association with The Titans of Maverick Surf Contest founder. Only 20 will be produced. Ever! This isn’t the first time we’ve partnered with a legend and built something special. But this collaboration...

February 28, 2018

Accell North America Announces Omnichannel Brand and Digital Leader in Stuart Johnson

Kent, Wash. (February 28, 2018) – Today, Accell North America (ANA) announces Stuart Johnson as its Chief Marketing and Digital Officer (CMO, CDO). This newly created position supports ANA’s recently launched 2018 Consumer-Centric Omnichannel Strategy, offering a new retail partnership opportunity for today’s modernized Independent Bicycle Dealer (IBD). In a...

February 28, 2018

Turtle Fur Debuts 2018 Collection with On-Trend Styles for Everyday Adventures

Morrisville, VT, (February 28, 2018) – For over 35 years, Turtle Fur has been a leader in the outdoor, snow sports and lifestyle market for headwear and accessories. Located in the shadows of Vermont’s highest peak, Mount Mansfield, the brand knows tough weather and designs their hats and accessories for...

February 27, 2018

Farm to Feet adds new sales teams in Midwest and South-Central territories

Mt. Airy, North Carolina (February 27, 2018) — Farm to Feet, makers of 100% American socks, announced today that they have appointed Allen Breeding and Associates to represent the brand in the South-Central states and Amy Brown and Associates in the Mid-West. Allen Breeding and Associates will be responsible for...

February 27, 2018

Diamond Brand Gear’s 2018 Belay Bag Designed for Modern Adventurers

Asheville, NC – February 27, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is excited to announce the debut of the Belay Bag for outdoor enthusiasts. Utilizing upcycled materials and LEAN manufacturing techniques, the new Belay Bag is an update to a 1980’s...