PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 7, 2018
Farm to Feet Appalachian Trail Collection available in time for thru-hiking season
Mt. Airy, North Carolina — The Farm to Feet Appalachian Trail collection is now in stores just in time for the first hikers to begin their trip from Springer Mountain, GA, to Mount Katahdin, ME. The collection includes the Clingmans Dome, Max Patch, Damascus, and Harpers Ferry styles named after...
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March 7, 2018
The New Primal Expands Distribution of Marinade Line to Walmart Locations Nationwide
Charleston, SC (March 7, 2018) – Fueled by a commitment to offer high-integrity foods to the masses, The New Primal is excited to announce that the entire line of The New Primal Marinades and Cooking Sauces are now available nationwide in over 650 Walmart locations. This marks the brand’s debut...
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March 6, 2018
Eagle Creek Promotes Dan Funk to Retail Merchandising Manager
San Diego, Ca. – Eagle Creek is proud to announce they have promoted Dan Funk to Retail Merchandising Manager. In his new position, Funk will be responsible for driving the global strategy and execution of Eagle Creek’s environmental design and in-store presentation, across all channels of distribution. “I am super...
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March 6, 2018
Outdoor Research hires Roger Barton as Head of Finance and Operations
SEATTLE, Wash. (March 6, 2018) – Outdoor Research, the Seattle-based maker of industry leading apparel and gear, this month hired Roger Barton as Head of Finance and Operations. Barton is a 24-year veteran of the outdoor and active apparel industry, with deep experience in financial management and operational oversight. At...
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March 6, 2018
Growing Growth
Northfield, VT. (March 6, 2018) – With a focus on ways to strengthen the Vermont economy, Governor Phil Scott visited Northfield-based Darn Tough last week to talk business, and more specifically, socks. The fastest-growing American manufacturer of premium performance, outdoor and lifestyle socks, Darn Tough Vermont has made significant impacts...
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March 6, 2018
Eagle Creek and packH2O Provide World Water Day Relief for Puerto Rico
San Diego, CA (March 6, 2018) - Today, Eagle Creek and packH2O, and have launched their annual “Buy a Bag, Change a Life” campaign. This year, relief efforts will be focused in Puerto Rico, helping those still without access to clean water, a chance to make safe water more accessible. During...
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March 6, 2018
Vibram® FiveFingers® Introduces Flagship V-Aqua for Performance on Land and Water
CONCORD, Mass. (March 6, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, launches its latest minimalist shoe for spring 2018, V-Aqua, for high performance on terrain in and around water. V-Aqua combines Vibram’s signature barefoot-like feel with the superior...
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March 5, 2018
Cascade Designs, Inc.® Founder and Chairman of the Board John Burroughs Steps Down After 46 Years at the Helm
SEATTLE, Wash. (March 5, 2018) – Cascade Designs, Inc.,® the classic American outdoor company steeped in product innovation and heritage, today announces that company founder and Chairman of the Board, John Burroughs, will be leaving his post after 46 years of company leadership. John, 82, an accomplished mountaineer and world...
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March 5, 2018
The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018
Charleston, SC (March 5, 2018) – The New Primal, a pioneer of the healthiest, most responsibly sourced, meat snacks on the planet, is thrilled to announce the launch of the Beef Thin, a savory and snackable jerky with a crunch. A first of its kind in meat snacks, officially arriving...
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March 5, 2018
Bridgedale Donates 16,000 Pairs of Socks To The Homeless Community
Markham, Ontario (March 5, 2018) – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, is donating 16,000 Merino Hiker socks to the nonprofit organization, The Joy of Sox. The Joy of Sox® is based in the Philadelphia area, but the socks will be distributed to...