May 9, 2018

PeopleForBikes Launches First-of-its-Kind Comprehensive Data Driven City Ratings

After more than two years in development and 184 calculations per city, PeopleForBikes has unveiled the nation’s first comprehensive analytics and data-driven city ratings system for bikes. “PlacesForBikes City Ratings are much more than just a ratings system—they’re a helpful tool for cities, “ said Jennifer Boldry, PeopleForBikes Director of...

May 8, 2018

Balega Unveils New Website to Better Engage Passionate Audience

Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the good work that Balega is...

May 8, 2018

Black Diamond To Host Block Party Honoring Grand Opening of its Anchorage Retail Location

SALT LAKE CITY– Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces its plans to host a block party next Friday, May 11th, in Anchorage, Alaska. The party will honor the grand opening of Black Diamond Equipment’s Anchorage retail location and occur on D Street,...

May 8, 2018

New Eagle Creek / National Geographic Collaboration Launches June 1

San Diego, Ca. (May 8, 2018) – The Eagle Creek National Geographic Guide Series hits retail stores June 1, and eaglecreek.com will be taking pre-orders starting May 10, 2018. On June 1, consumers will be able to see, touch and try on the Guide Series at select outdoor specialty retailers...

May 8, 2018

Wenzel, Heritage Outdoor Equipment Brand, Launches 2018 Camp Swagger Tour

Boulder, Colo. (May 8, 2018) – Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, is proud to announce the launch of their 2018 Camp Swagger Tour.  With 40 stops scheduled from Virginia to California from May through November, the Camp Swagger...

May 7, 2018

Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018

PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance gravel road race. The Dirty Kanza will be held June 2 on the challenging and...

May 7, 2018

Farm to Feet teams up with Jennifer Pharr Davis for Sweepstakes

Mt. Airy, North Carolina (May 7, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking Power of Strength and Resilience, Farm to Feet, makers of 100% American socks has partnered...

May 7, 2018

OluKai Provides Aid to Kaua’i After Natural Disaster

Orange County, CA (May 7, 2018):  The island of Kaua’i in the Hawaiian Islands is recovering from a record-breaking rainstorm that brought almost 50 inches of rain in just 24 hours. The devastating rainfall caused massive flooding and landslides across the island, which destroyed livelihoods, homes and displaced families. OluKai...

May 7, 2018

Bridgedale Partners with Niagara Frontier Transit Police to Donate 3,000 Pairs of Socks

Markham, Ontario, Canada – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 3,000 socks to the Niagara Frontier Transit Police Department. The socks will be distributed via the Matt Urban Hope Center, a non-profit organization that provides housing and programs to those in...

May 7, 2018

Tenkara USA Taps Patrick Stratton as CEO

Boulder, CO (May 7, 2018) – Industry veteran Patrick Stratton has been named CEO of Tenkara USA, joining tenkara legend Daniel Galhardo on the senior management team. Stratton has held senior management positions at some of the oldest and most recognizable outdoor brands including The North Face, REI and Mountain...