February 27, 2018

Diamond Brand Gear’s 2018 Belay Bag Designed for Modern Adventurers

Asheville, NC – February 27, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is excited to announce the debut of the Belay Bag for outdoor enthusiasts. Utilizing upcycled materials and LEAN manufacturing techniques, the new Belay Bag is an update to a 1980’s...

February 27, 2018

Olukai Brings The Flavors of Hawaii to Life In New Shave Ice Collection

Orange County, CA ─  OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the Shave Ice collection celebrates ten flavorful colors across three style ways for women, and two for...

February 27, 2018

University of Mary Hardin-Baylor partners with Slackline Industries, promotes balance in student life

BELTON, Texas — The University of Mary Hardin-Baylor, a college known for producing some of the best exercise science researchers in the country, has partnered with Boulder-based Slackline Industries to incorporate the use of slacklines into its education programming for 2018. “This is the first time I’ve heard of slacklining...

February 27, 2018

Nuu-Muu Debuts Dreamy Dress Collection

Bellingham, WA (February 27, 2018) – Nuu-Muu, designers of signature athleisure dresses made for everything from running marathons to climbing mountains, traveling the world or just running errands, debuts their Spring ’18 collection: Dare to Dream. Sporty but easy to dress up, the company’s products are technical enough for rigorous activity...

February 26, 2018

PEARL iZUMi Expands Aero Apparel Collection

Louisville, Colo. (February 26, 2018) - PEARL iZUMi expands its Aero Apparel Collection, making Patented Speed Sleeve technology available to more riders in new Spring 2018 Jerseys. Of the total power produced by a rider, 90% is used to overcome aerodynamic drag on flat terrain. Two-thirds of this aero drag...

February 26, 2018

PEARL iZUMi Introduces Patented Drop-Tail Design in Women’s Bibs

Louisville, Colo. (February 26, 2018) - PEARL iZUMi, maker of performance cycling apparel and footwear, releases its new Spring 2018 line with exciting road styles including the all new Women’s P.R.O. Escape Bib Shorts. With a continued focus on women’s apparel that fits riders’ mindsets as well as the body, the...

February 26, 2018

Chums & Beyond Coastal Hire New E-Commerce Director, Susie Tew

Sun Valley, ID. (Feb. 26, 2018) - Chums, travel and active lifestyle accessory producer, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of Susie Tew as E-Commerce Director at the companies’ Salt Lake City office. With a BS in Business Marketing and...

February 26, 2018

Hillsound Equipment Adds to their Growing Sales Team

Vancouver, BC (February 26, 2018) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for outdoor enthusiasts- is excited to partner with HannaWear Sales Inc. to further their distribution in Canada. Also based in Vancouver, HannaWear Sales Inc. is a full service sales agency and boasts more than...

February 23, 2018

5.11 Extends Sponsorship of the Crossfit Games

Irvine, Calif.  — 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce the extension of its sponsorship of the CrossFit Games for the next three years, running through 2020. 5.11® will continue as The Official Sponsor for the CrossFit Games Service Open, and will be the title sponsor of the...

February 22, 2018

Tepui Tents Embarks on Endless Adventure

SANTA CRUZ, Calif. (Feb. 22, 2018) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, announced today the launch of its Endless Adventure™ initiative. As a company deeply rooted in off road adventure and expeditions this marks a new direction that aims to expand the rooftop tent...