May 3, 2018

Get Organized, Optimized and Protected with New LifeProof Backpacks

SAN DIEGO – Adventure happens everywhere — morning commutes, afternoon hikes, nighttime hijinks. Whatever the action, wherever the destination, no matter the weather, LifeProof keeps you optimized, organized, prepared and your gear protected with the introduction of QUITO, SQUAMISH, GOA and SQUAMISH XL, four water-repellant backpacks designed for an active...

May 3, 2018

All Good Applauds Hawaii’s Plan to Ban Toxic Chemical Sunscreens

Morro Bay, CA (May 3, 2018) — All Good – makers of Reef-Friendly and organic sunscreens commends Hawaii on their persistence and passion to protect their natural resources and heritage with the enactment of the ‘Oxybenzone Bill.’ Hawaiian legislature has passed Senate Bill 2571 banning some chemical-based sunscreens, and once...

May 3, 2018

DannyShane Taps SIMBOL Communications as PR Agency of Record

Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in...

May 3, 2018

The New Primal Adds Kroger to Expanding List of North American Retailers

Charleston, SC (May 3, 2018) – The New Primal, makers of the healthiest, most responsibly-sourced meat snacks and marinades, is excited to announce distribution to Kroger grocery stores. Ten products from The New Primal portfolio will land on Kroger shelves nationwide, most notably the line of kid-friendly meat sticks called...

May 3, 2018

MSR®’s 2018 Ambassador Team Roster puts Gear to the Test

SEATTLE, Wash. (May 3, 2018) – Mountain Safety Research® (MSR) is proud to announce their 2018 team of ambassadors, an accomplished and talented group of six athletes that define modern day adventure and exploration. Hailing from the mountains of Colorado and California to the deserts of Utah and Highlands of...

May 3, 2018

Colorado Series becomes first ultra in the world sponsored by Cannabis Brand

Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...

May 2, 2018

Exceptional Climber Alex Megos Joins Global GORE-TEX Athlete Team

FELDKIRCHEN-WESTERHAM — Alex Megos, one of the most accomplished sport climbers in the world, is new team member of the global GORE-TEX athlete team. Born and raised in Erlangen, Germany, the 24-year-old Megos started climbing when he was six years old. His father introduced him to the high rock walls...

May 2, 2018

Outdoor & Sports Company Bolsters Sales Team For Mountain Equipment, Bridgedale and Hilly Brands

Ontario, Canada (May 2, 2017) -- Outdoor & Sports Company Inc., subsidiary of Mountain Equipment, Bridgedale and Hilly products, announces that they have added two new sales agents to their team. Momentum Outdoor Sales has been hired to represent the Mountain Equipment brand in Alaska, Oregon, Montana, Washington and Idaho....

May 1, 2018

Osprey Welcomes Vice President of Operations, New Directors of Design and Production and Announces Vice President of Innovation

Cortez, CO – May 1, 2018 –  Osprey Packs reaffirmed the brand’s commitment to innovation, quality, and operational excellence with today’s announcement detailing enhancements to the Operations and Product management teams as well as the creation of The AlphaLab. Chris Graham, Osprey’s current Senior Vice President of Product, has been...

May 1, 2018

Sports Specialists, Ltd. Partners with Promoboxx to Support Over 150 Outdoor Retail Storefronts

(BOSTON)– Sports Specialists, Ltd. (SSL) is partnering with Promoboxx, the only retail marketing platform powered by brands, to support its retail members with marketing campaigns and content that broaden their digital presence and increase in-store sales. Sports Specialists Ltd. is a specialty retailer buying group representing the snow sports, outdoor lifestyle, and...