PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 1, 2018
MSR® Signs on as Exclusive Stoves Sponsor for BACKPACKER’s 18th Annual Get Out More Tour
SEATTLE, Wash. (May 1, 2018) – Mountain Safety Research® (MSR®) is proud to sign on as BACKPACKER magazine’s exclusive stove sponsor for their Get Out More Tour. The nationally-traveling, 75-minute interactive seminars aim to unite readers and outdoor enthusiasts across the nation with trail-tested tips, regional trip advice and outdoor gear....
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May 1, 2018
Gregory Baltoro, Deva Win 2018 Outside Gear of the Year Award
SALT LAKE CITY, Utah (May 1, 2018) – Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, is honored to announce the new Baltoro, and women’s specific Deva, were the chosen recipients of Outside Magazine’s prestigious 2018 Gear of the Year Award. The Gear of the Year...
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May 1, 2018
2,802 Miles of Trail to be Improved on National Trails Day®
Silver Spring, MD – On June 2, 2018 people across the country will come together to collectively improve 2,802 miles of trail—the distance across the US—during American Hiking Society’s National Trails Day®. American Hiking Society invites hikers, cyclists, equestrians, paddlers, and everyone else who enjoys spending time outside to join...
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May 1, 2018
Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®
CONCORD, Mass. (May 1, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its latest FiveFingers minimalist shoe for spring 2018, V-Aqua, is now available at nine different Dick’s Sporting Goods (DSG) stores nationwide. The V-Aqua is...
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April 30, 2018
The Conservation Alliance Hosts Successful Backyard Collective Event in Santa Rosa, California
Santa Rosa, Calif. (April 30, 2018) – Over 220 volunteers from 10 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Rosa, California on Thursday, April 26, 2018. The volunteers worked in support of the Sonoma County Regional Parks, Sonoma County Trails Council, and The Trust...
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April 30, 2018
Implus Acquires Leading Winter Traction Brand
(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance footwear traction products made in the United States and Canada. STABIL will be integrated into...
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April 30, 2018
Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof Sole, Spenco, Harbinger, Perfect, and Sneaker Balls. The new hires bring the total number of...
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April 30, 2018
Wearable Shark Deterrent Sharkbanz Proud to Sponsor Amateur Surfing
Charleston, S.C.—April 30, 2018— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is excited to announce their sponsorship of the largest amateur surfing association in the world, the Eastern Surfing Association (ESA). Sharkbanz joins notable surf brands Rip Curl, OluKai and Stick Bumps in supporting the grassroots surf community and...
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April 29, 2018
Sanitas Brewing Co and La Sportiva Support Local Trails with New Beer
Boulder, CO. – Today, Sanitas Brewing Co announces their newest beer, MTN TRL ALE, in collaboration with La Sportiva. The brewery, which celebrates their namesake - Boulder CO’s Mount Sanitas, teamed up with fellow mountain lovers and neighbors at La Sportiva North America, to create a refreshing American Pale Ale...
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April 27, 2018
Adventure Medical Kits Partners With Backpacker Magazine to Help Readers Get Out More
LITTLETON, N.H. (April 27, 2018) — Adventure Medical Kits has returned for a second year as the official medical kit sponsor of the annual Backpacker Magazine Get Out More Tour. Now in its 18th year, this one-of-a-kind mobile education tour crisscrosses the country to inspire outdoor enthusiasts to spend more...