PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 20, 2018
PEARL iZUMi’s 2018 Dirt Collection Now Available
LOUISVILLE, Colo. (February 20, 2018) — For Spring 2018, PEARL iZUMi introduces significant evolutions of its apparel line — with a focus on the emerging category of Dirt riders— including exciting new Versa apparel, an updated mountain bike collection and a full line of MTB footwear featuring Vibram® rubber outsoles....
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February 20, 2018
Kelty Launches Brand Elevation with Fun-Centric “Built for Play” Digital Campaign this Month, Encouraging Spontaneous Outdoor Adventure
BOULDER (February 20, 2018) – Kelty, a leader in providing innovative adventure gear and everyday outdoor products built to last, today launched its elevated brand strategy with Built for Play via a multi-platform digital and social campaign to encourage spontaneous outdoor adventure and increase direct fan engagement. Using playful humor, Built for Play...
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February 20, 2018
United By Blue and Luke’s Lobster To Co-Host Coastal Waterway Cleanups
PHILADELPHIA, PA (TUESDAY, FEBRUARY 20, 2018) - United By Blue (UBB), the sustainable outdoors brand with a mission to remove a pound of trash from the world’s oceans and waterways for every product sold, and Luke’s Lobster (Luke’s), the Maine-bred seafood restaurant group committed to serving the best tasting responsibly...
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February 20, 2018
Orange Mud Adds Southern California Representation
Castle Rock, CO (February 20, 2018) – Orange Mud is excited to announce the addition of Steve Acciarito to the Orange Mud family. Steve will be representing Orange Mud in Southern California as local representation for retail partners, events, clubs and teams. Steve is former firefighter/paramedic and now owns and...
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February 20, 2018
Eagle Creek Announces Carlos Arango as Creeker of the Year 2017
San Diego, CA – Eagle Creek is proud to announce their employees have chosen Carlos Arango as 2017 Creeker of the Year. A tradition at Eagle Creek since the beginning, but recently revived in 2015, the Creeker of the Year Award recognizes an employee who has made a significant contribution to...
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February 16, 2018
Forsake Partners with Fellow Outdoor and Travel Brands to Give Away a 10-day Eco-Adventure to Sabah Borneo
Boston, MA – February 16, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is thrilled to partner with the Sabah Tourism Board and Sticky Rice Travel, to give away a 10-day eco-trip for two to Sabah, Borneo. Sticky Rice Travel...
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February 16, 2018
The Second Annual Mountain Ventures Summit — A Three Day Workshop Reinventing The Future of Mountain Communities — Is Set for Closing-Ski Weekend in Telluride, Colorado
TELLURIDE, CO February 16, 2018 - The world of work is changing, so in a true "unconference" format, a network of leaders building entrepreneurial ecosystems in mountain towns will come together to identify best practices and new ideas that can help make faster and more reliable progress in our mountain...
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February 15, 2018
Balega Launches Redesigned Blister Resist Line for Spring 2018
Durham, N.C. – Balega International, a leading sock brand in the run specialty market, launches its completely redesigned Blister Resist sock collection for Spring 2018. Made from natural mohair, Blister Resist socks protect against sheer friction blisters without sacrificing breathability, comfort or strength. Unlike merino wool, which has slight barbs...
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February 14, 2018
PrimaLoft, Inc. and Big Agnes Debut PrimaLoft® Black Insulation Hi-Loft Ultra in 1101 Sleeping Bag Collection
LATHAM, N.Y. (February 14, 2018) - PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, is partnering with Big Agnes to debut PrimaLoft® Black Insulation Hi-loft Ultra in the Big Agnes 1101 Collection of performance backpacking sleeping bags. The line is lightweight, compressible, and...
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February 14, 2018
Katadyn Partners with World Hope International
MINNEAPOLIS, Minn. (February 14, 2018) — Katadyn, a global manufacturer of industry-leading water treatment systems, is proud to announce a partnership with World Hope International (WHI), a Christian relief and development non-profit organization working with vulnerable and exploited communities worldwide. Through this partnership, World Hope International will provide Katadyn water...