PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 29, 2018
Sanitas Brewing Co and La Sportiva Support Local Trails with New Beer
Boulder, CO. – Today, Sanitas Brewing Co announces their newest beer, MTN TRL ALE, in collaboration with La Sportiva. The brewery, which celebrates their namesake - Boulder CO’s Mount Sanitas, teamed up with fellow mountain lovers and neighbors at La Sportiva North America, to create a refreshing American Pale Ale...
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April 27, 2018
Adventure Medical Kits Partners With Backpacker Magazine to Help Readers Get Out More
LITTLETON, N.H. (April 27, 2018) — Adventure Medical Kits has returned for a second year as the official medical kit sponsor of the annual Backpacker Magazine Get Out More Tour. Now in its 18th year, this one-of-a-kind mobile education tour crisscrosses the country to inspire outdoor enthusiasts to spend more...
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April 26, 2018
Perfect Cooler for a Memorable Summer: New OtterBox Venture Americana
FORT COLLINS, Colo. – Summer is made for backyard barbecues, weekend camping trips and patriotic holidays. Celebrate the summer in style with the new limited edition OtterBox Venture Americana Cooler featuring the Stars and Stripes, available for order now at otterbox.com. Venture coolers are proudly made in the U.S.A. at...
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April 25, 2018
Osprey Welcomes Jack Gresmer as Bike Sales Manager
Cortez, CO – April 25, 2018 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the hiring of Jack Gresmer as Bike Sales Manager. News of Gresmer’s hiring comes one week after Osprey previewed their expanded Spring 2019...
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April 25, 2018
OluKai Celebrates a Decade of International Paddling and Preserving Hawaiian Culture
(Kahului, Maui) - For the 10th year in a row OluKai, is bringing the world’s best paddlers together for a weekend of racing and celebrating the Hawaiian culture at the annual Ho’olaule’a (celebration). OluKai created the now legendary event in 2008 to pay tribute to the ocean lifestyle through competition, tradition,...
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April 24, 2018
World T.E.A.M.’s Face of America Cycling to Gettysburg April 28-29
(Arlington, Virginia, April 24, 2018) – Adaptive athletes from across North America, Puerto Rico and Europe are arriving this week in Arlington and Valley Forge, Pennsylvania to participate in national non-profit World T.E.A.M.’s 16th annual Face of America bicycle and hand cycle ride to historic Gettysburg, Pennsylvania April 28-29. The...
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April 24, 2018
Stunt Puppy Signs SIMBOL Communications as Agency of Record
Minneapolis, MN — Upstart dog gear company, Stunt Puppy, has hired Park City-based SIMBOL Communications as their public relations agency of record. Stunt Puppy is a group of outdoor industry experts who put their technical sourcing and design skills to use outfitting active dogs, with carefully thought-out products that enhance...
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April 24, 2018
Superfeet Redefines Company Mission to Make Way for the Future
FERNDALE, Wash. (April 24, 2018) – As industry and consumer demands change, Superfeet demonstrates how a brand, more than four decades old, increases relevance over time while staying true to its roots and culture by introducing a new mission that leads its way to the future. “To us, staying ahead...
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April 20, 2018
Forsake Commits to Offsetting Their Carbon Footprint and Gives Back This Earth Day
Boston, MA – April 20, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce the launch of its “For Goodness Sake” program as a Carbonfund.org partner. Carbonfund.org is leading the fight against global warming, making it easy...
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April 20, 2018
Conservation Groups Celebrate Water Decision for Dolores River
(April 20, 2018)– Western Resource Advocates, Conservation Colorado Education Fund, and San Juan Citizens Alliance celebrated a state water court decision today granting a Colorado Water Conservation Board instream flow water right on the Dolores River to protect fish and wildlife in Western Colorado. “We are pleased with the state...