April 19, 2018

Accell North America Launches Commerce-Enabled Haibike Website Experience

Simi Valley, CA - April 19, 2018 – Accell North America (ANA) brings more new consumers and fulfillment opportunities to its Independent Bicycle Dealers (IBD) with the launch of a commerce-enabled website for its ePerformance mountain bike brand, Haibike (www.haibikeusa.com). When Haibike launched in Germany in 2010, it introduced an...

April 19, 2018

LifeStraw Filters Remove 99.999% of Microplastics From Drinking Water in Independent Lab Testing

LAUSANNE, Switzerland (April 19, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced in advance of Earth Day, that its water filtration products achieved a removal rate of 99.999% of microplastics from drinking water in independent lab testing. Microplastics are small...

April 19, 2018

Timothy Egan to Speak at The Conservation Alliance Breakfast

(Bend, Ore., April 19, 2018) – Renowned author Timothy Egan will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market. Egan’s presentation will put the current battle over America’s public lands in historical context, tracing their path from Teddy Roosevelt to Donald Trump....

April 19, 2018

Outdoor Project Announces Its 2018 Block Party Festival Series

Parties will be hosted in nine cities across the United States Block parties include live music, gear demos, and great beer Each event benefits a local non-profit working on outdoor conservation, education or access PORTLAND, OREGON (April 19, 2018) – Outdoor adventure media platform Outdoor Project—found online at outdoorproject.com—publicly announced...

April 18, 2018

Yakima Introduces New Racks for a Wide Variety of Bikes and Vehicles

Lake Oswego, OR, April 18, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is focusing on versatility with its 2018 bike rack collection, with new offerings for both cars and trucks that accommodate a wide spectrum of bikes, from downhill and fat bikes to...

April 18, 2018

Light & Motion Introduces Vya: Powerful and Compact Commuter Bike Lights Featuring Smart Sensors and Plant-Based Materials

Marina, CA, April 18, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is once again leading with innovation with the new Vya line of head and tail lights—a powerful range of smart commuter lights designed for premium day and night visibility. Vya’s breakthrough, sustainable overmold...

April 18, 2018

TREW Introduces New Lightweight NuYarn Styles for Summer 2018

Portland, OR (April 18, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, introduces new styles in their almost-too-good-to-be-true NuYarn Merino wool for Spring/Summer 2018 for men. What makes NuYarn better than regular merino, you ask? NuYarn is flat-wrapped merino around a superfine nylon core – which makes for...

April 18, 2018

The country’s only Trail Running and Beer Drinking race lives on at the La Sportiva Trail Run Relay in Lyons CO on 6/2/18

Boulder, CO – La Sportiva North America will continue title sponsorship of the Trail Run Relay, featuring the Beer Relay – a fun focused event for teams that blends trail running with craft beer. Designed by Adventure Fit, a Boulder-based event marketing company, to mesh craft beer culture with the...

April 18, 2018

LIFT23 and Pedigree Ski Shop donate socks to Girl Scout Troop of NYC girls living in homeless shelters

(NEW YORK, NY: April 18, 2018) – LIFT23 Corp. is pleased to announce that, in conjunction with its retail partner Pedigree Ski Shop, it donated 300 pairs of socks to Girl Scout Troop 6000, the first troop comprised of girls experiencing homelessness. The LIFT23-Pedigree Ski Shop donation has brought the...

April 18, 2018

James Samuel named president of Canaima Outdoors

BOULDER, Colo. — Canaima Outdoors, the umbrella company for Boulder-based brands Treepod – Hanging Habitats and Slackline Industries, has appointed James Samuel as president, effective immediately. Reporting directly to CEO and founder Ricardo Bottome, Samuel will be responsible for overseeing all aspects of operations, marketing and sales. “In just the...