PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 10, 2018
Beyond Coastal Introduces New Active 34 Formula
Sun Valley, ID. (April 10, 2018) - Beyond Coastal, manufacturer of premium suncare products, introduces a new Active 34 formula. Dedicated to providing the healthiest and safest sunscreen products on the market, the company reformulated its most popular formula to replace active and inactive ingredients with healthier alternatives for the...
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April 10, 2018
Supporting grassroots efforts to foster public-lands access, Outdoor Research creates ‘We Can’ Grant
SEATTLE, Wash. (April 10, 2018) – Supporting grassroots efforts to foster public-lands access, Outdoor Research, the Seattle-based manufacturer of outdoor apparel and gear, this week announced the 2018 window to submit applications for its new ‘We Can’ Grant Program. Now in its second year, the grant will award $10,000 annually...
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April 9, 2018
Sierra Designs Bolsters Team with Key New Hires
April 9, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The new team members bring vast experience and expertise that will elevate the efforts of the...
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April 5, 2018
LifeSaver Appoints Darby Communications as Agency of Record
April 5, 2018 - Colchester, UK - LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be LifeSaver’s agency of record, and will work continuously to spread the word about...
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April 5, 2018
Tailwind Nutrition Announces Global Informed-Choice Certification
Durango, CO – April 5, 2018 – Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to...
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April 5, 2018
Appalachian Outfitters to present art, music, education and special event calendar in Cuyahoga Valley National Park
PENINSULA, OHIO (FOR IMMEDIATE RELEASE) -- Appalachian Outfitters, the award-winning independent specialty retailer and Grassroots Outdoor Alliance member, this week announced its role as a 2018 presenting sponsor for the Conservancy for Cuyahoga Valley National Park public programs. Founded in 1988, Appalachian Outfitters is a family-owned business including two shops (Peninsula, Lodi) and the Kendall Cliffs rock gym (Peninsula). Their Peninsula shop and gym is situated just outside the...
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April 5, 2018
TREW’s Powfish Collection: Mission Accomplished
Portland, OR (April 5, 2018) -- TREW, designers and builders of style-inspired kick-ass performance outdoor apparel, are celebrating after the release of their first limited edition collection, the Powfish. “It was an experiment with small batch production and brand collabs, and we’re popping corks, ‘cause we get to do it...
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April 5, 2018
Orange Mud Partners with Siskiyou Challenge!
Castle Rock, CO (April 5, 2018) – Orange Mud is proud to be sponsoring the 2018 Siskiyou Challenge for the 8th annual running of this multi-sport relay! The Siskiyou Challenge is a benefit for Rogue Valley Farm to School which actively has programs in 7 local school districts in Jackson...
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April 4, 2018
POC Adds Carbon Full-Face Helmet to Spring 2018 Collection
PARK CITY, Utah (April 4, 2018) — Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for downhill and enduro riders, the Coron Air Carbon SPIN is a lightweight, full-face helmet that...
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April 3, 2018
Yakima Teams Up with Poler with Limited-Edition SkyRise Rooftop Tent
Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on Yakima’s popular tent, featuring Poler’s signature fuzzy camo pattern. “We’re longtime fans of Poler and...