March 26, 2018

Deuter taps Westbay Trading Company for Great Lakes sales territory

LONGMONT, CO – Westbay Trading Company will take over sales in Ohio, Indiana, Kentucky and Michigan for Deuter USA, a leading international backpack brand since 1898. Westbay is one of the best established outdoor industry rep agencies in the Great Lakes region, and owner Tom Meier has been with the...

March 26, 2018

OluKai Launches New Hawaiian-inspired Athleisure Sneaker

Orange County, CA ─ March 26, 2018 ─ OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect balance of performance, aesthetics and fun. The Miki Li is designed as the “up-for-any-adventure” shoe,...

March 26, 2018

Smartwool Opens Its First Canadian Store in Banff

Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its kind in Canada, the new Smartwool store offers a unique shopping experience that caters to...

March 26, 2018

The Conservation Alliance Contributes $800,000 in Grants to 21 Organizations

BEND, Ore. (March 26, 2018) - The Conservation Alliance sent grants totaling $800,000 to 21 organizations working to protect wild places throughout North America. The Conservation Alliance has awarded more than $20 million to grassroots organizations working to protect wild lands and waterways across North America since 1989. The Conservation...

March 22, 2018

Light & Motion Deepens its Bike Line for Spring 2018 with New Lights for Adventure, Commuter, and Trail Cyclists

Marina, CA, March 22, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is enhancing its bike light line in 2018 with innovative lights for everyone from adventure cyclists to daily commuters. The new Rando is the ultimate crossover light with an extended runtime and on-the-go...

March 22, 2018

Seirus Supports Vail Veteran’s Program For 5th Year

San Diego, CA (March 22, 2018) - Seirus Innovation celebrated military service and outdoor recreation earlier this month through their continued partnership with the Vail Veterans Program. Beginning in 2004, the Vail Veterans Program has been transforming the lives of military injured, and their families, through individualized world-class outdoor programs....

March 22, 2018

Yuba Bikes Introduces New Accessories

Cotati, CA (March 22, 2018) - Yuba is excited to introduce a new line of accessories designed specifically for their robust fleet of cargo bikes, to make them even more useful, and allowing Yuba cargo bikes to be customized to best fit each personal need. The Adjustable Monkey Bars are...

March 21, 2018

Uncharted Supply Co. Welcomes Brad Drennan as Director of Consumer Experience

PARK CITY, Utah (Mach 22, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, today welcomes Brad Drennan to the family as Director of Consumer Experience. Drennan brings his multifaceted background and experience in sales and customer-centric roles to further drive customer satisfaction...

March 21, 2018

Katadyn Group Welcomes Teresa Coryell House as Global Head of Digital

MINNEAPOLIS, Minn. (March 21, 2018) - Today Katadyn Group welcomes Teresa Coryell House to the team as new Global Head of Digital. Coryell House comes to Katadyn Group with over 20 years of experience in digital marketing and e-commerce with a number of notable brands, including Yoplait and Halo Top....

March 21, 2018

How Grom Are You? Teton Gravity Research Drops a Fifteen Week Program to Identify the Best Groms on the Planet

JACKSON, Wyo. (March 21, 2018) The annual contest held by Teton Gravity Research (TGR), the cutting edge adventure and action sports media brand, is open for entry for all skiers and snowboarders under the age of 18. This year’s contest will include girls’ and boys’ category winners for the first...