November 30, 2017

Gore launches new GORE-TEX® INFINIUM™ product brand

FELDKIRCHEN-WESTERHAM (30 November 2017) — For more than 40 years, the GORE-TEX® brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead the GORE-TEX® brand into a new evolution stage that goes way beyond “waterproofness." Beginning in...

November 30, 2017

Captive Spirits Distilling, Makers of Big Gin, Hires JAM Collective

Seattle and San Francisco – November 30, 2017 – Captive Spirits Distilling has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships. Captive Spirits Distilling was founded in February...

November 30, 2017

Doing Good at Darn Tough Vermont: Company Donates 100% of Profits from Giving Tuesday to Vermont Foodbank

Northfield, VT. (November 30, 2017) – With one in four people in Vermont struggling with hunger, Northfield-based sock company, Darn Tough Vermont, donated 100% of their profits from online sales during this past Tuesday, November 28th to the Vermont Foodbank. Known as Giving Tuesday, a global day of giving that...

November 30, 2017

Leave No Trace Center for Outdoor Ethics Announces 2018 Hot Spot Locations for its Leave No Trace in Every Park Initiative

November 30, 2017 (Boulder, Colo.) With more than 12 billion people visiting public lands each year, the need for Leave No Trace outdoor education is greater than ever before. As part of the Leave No Trace Center for Outdoor Ethics’ Leave No Trace In Every Park initiative, the Hot Spot...

November 29, 2017

Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide

FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation...

November 29, 2017

La Sportiva Bolsters Sales Team with Jeff Sadler

(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers that are crucial to...

November 29, 2017

ORTOVOX launches BEACON RETIREMENT PROGRAM

LONGMONT, CO – Some things get better with age. Electronic safety equipment isn’t one of them. That’s why Ortovox is continuing its Beacon Retirement Program, offering a $75 credit toward a new 3+ beacon with Smart Antenna Technology, to make being found easier. ORTOVOX is committed to mountain safety. From...

November 28, 2017

The New Primal Expands Distribution to U.S Air Force and U.S. Army Exchanges Nationwide

Charleston, SC (November 28, 2017) – Fueled by a commitment to put first-rate foods in the hands of all humankind, The New Primal is now proudly distributing to those who serve the United States. As makers of the healthiest, most responsibly-sourced meat snacks, The New Primal is honored to announce...

November 28, 2017

Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine

Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in February, also was the recipient of...

November 28, 2017

Native Eyewear Announces First Installment of New Styles in 2018 Sunglasses Collection

LONGMONT, Colo. (November 28, 2017) — Native Eyewear announced today two new styles from its 2018 sunglasses collection now available for purchase both in stores and online. The Wells and Acadia embrace Native’s ‘Roam Free’ lifestyle and continue Native’s core philosophy that fuses function and performance with style. Native has...