PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 6, 2018
Growing Growth
Northfield, VT. (March 6, 2018) – With a focus on ways to strengthen the Vermont economy, Governor Phil Scott visited Northfield-based Darn Tough last week to talk business, and more specifically, socks. The fastest-growing American manufacturer of premium performance, outdoor and lifestyle socks, Darn Tough Vermont has made significant impacts...
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March 6, 2018
Eagle Creek and packH2O Provide World Water Day Relief for Puerto Rico
San Diego, CA (March 6, 2018) - Today, Eagle Creek and packH2O, and have launched their annual “Buy a Bag, Change a Life” campaign. This year, relief efforts will be focused in Puerto Rico, helping those still without access to clean water, a chance to make safe water more accessible. During...
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March 6, 2018
Vibram® FiveFingers® Introduces Flagship V-Aqua for Performance on Land and Water
CONCORD, Mass. (March 6, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, launches its latest minimalist shoe for spring 2018, V-Aqua, for high performance on terrain in and around water. V-Aqua combines Vibram’s signature barefoot-like feel with the superior...
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March 5, 2018
Cascade Designs, Inc.® Founder and Chairman of the Board John Burroughs Steps Down After 46 Years at the Helm
SEATTLE, Wash. (March 5, 2018) – Cascade Designs, Inc.,® the classic American outdoor company steeped in product innovation and heritage, today announces that company founder and Chairman of the Board, John Burroughs, will be leaving his post after 46 years of company leadership. John, 82, an accomplished mountaineer and world...
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March 5, 2018
The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018
Charleston, SC (March 5, 2018) – The New Primal, a pioneer of the healthiest, most responsibly sourced, meat snacks on the planet, is thrilled to announce the launch of the Beef Thin, a savory and snackable jerky with a crunch. A first of its kind in meat snacks, officially arriving...
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March 5, 2018
Bridgedale Donates 16,000 Pairs of Socks To The Homeless Community
Markham, Ontario (March 5, 2018) – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, is donating 16,000 Merino Hiker socks to the nonprofit organization, The Joy of Sox. The Joy of Sox® is based in the Philadelphia area, but the socks will be distributed to...
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March 5, 2018
Sherpa Adventure Gear Partners with BoldBrew
MODESTO, CA — March 5, 2018 — Sherpa Adventure Gear — creators of high-quality outdoor and lifestyle apparel and accessories — has partnered with BoldBrew, to manage and execute its public relations and digital media strategy, in order to expand awareness of their heritage brand, quality products and humanitarian endeavors....
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March 1, 2018
The Mountain kicks off new “Protect” line
KEENE, N.H. – The animal lovers at The Mountain, the global artwear leader, are launching a fresh, new line designed to support efforts to save global at-risk animals. The Mountain’s Protect line of apparel and accessories features charismatic and alluring illustrations of the world’s most vulnerable, threatened or endangered species....
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March 1, 2018
Industrial Revolution Expands Sales Force with New Rep Group
Seattle, WA – March 1, 2018 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has expanded its sales force once again with the addition of a new rep group. Colorado-based Granite Marketing Inc. will represent IR’s wholesale partners in the Rocky Mountains territory, including Wyoming, Utah, Colorado and...
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March 1, 2018
Deanne Buck to Lead American Alpine Club’s Board of Directors
Golden, CO (March 1, 2018) — The American Alpine Club (AAC), America’s oldest non-profit organization for climbers, is thrilled to announce Deanne Buck as incoming President of the AAC Board of Directors. Buck joins the AAC as Executive Director at Camber Outdoors, a non-profit organization dedicated to promoting more inclusive,...