March 1, 2018

GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel

Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...

March 1, 2018

Turtle Fur supports brick-and-mortar specialty retailers through partnership with Locally

Morrisville, VT, (March 1, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting consumers with Turtle Fur products currently available at...

March 1, 2018

Vintage Electric and Surf Legend Jeff Clark partner to create Signature Series E-Bike

Santa Clara, CA — Vintage Electric is excited to announce a highly exclusive, Jeff Clark collaboration ebike, in association with The Titans of Maverick Surf Contest founder. Only 20 will be produced. Ever! This isn’t the first time we’ve partnered with a legend and built something special. But this collaboration...

February 28, 2018

Accell North America Announces Omnichannel Brand and Digital Leader in Stuart Johnson

Kent, Wash. (February 28, 2018) – Today, Accell North America (ANA) announces Stuart Johnson as its Chief Marketing and Digital Officer (CMO, CDO). This newly created position supports ANA’s recently launched 2018 Consumer-Centric Omnichannel Strategy, offering a new retail partnership opportunity for today’s modernized Independent Bicycle Dealer (IBD). In a...

February 28, 2018

Turtle Fur Debuts 2018 Collection with On-Trend Styles for Everyday Adventures

Morrisville, VT, (February 28, 2018) – For over 35 years, Turtle Fur has been a leader in the outdoor, snow sports and lifestyle market for headwear and accessories. Located in the shadows of Vermont’s highest peak, Mount Mansfield, the brand knows tough weather and designs their hats and accessories for...

February 27, 2018

Farm to Feet adds new sales teams in Midwest and South-Central territories

Mt. Airy, North Carolina (February 27, 2018) — Farm to Feet, makers of 100% American socks, announced today that they have appointed Allen Breeding and Associates to represent the brand in the South-Central states and Amy Brown and Associates in the Mid-West. Allen Breeding and Associates will be responsible for...

February 27, 2018

Diamond Brand Gear’s 2018 Belay Bag Designed for Modern Adventurers

Asheville, NC – February 27, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is excited to announce the debut of the Belay Bag for outdoor enthusiasts. Utilizing upcycled materials and LEAN manufacturing techniques, the new Belay Bag is an update to a 1980’s...

February 27, 2018

Olukai Brings The Flavors of Hawaii to Life In New Shave Ice Collection

Orange County, CA ─  OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the Shave Ice collection celebrates ten flavorful colors across three style ways for women, and two for...

February 27, 2018

University of Mary Hardin-Baylor partners with Slackline Industries, promotes balance in student life

BELTON, Texas — The University of Mary Hardin-Baylor, a college known for producing some of the best exercise science researchers in the country, has partnered with Boulder-based Slackline Industries to incorporate the use of slacklines into its education programming for 2018. “This is the first time I’ve heard of slacklining...

February 27, 2018

Nuu-Muu Debuts Dreamy Dress Collection

Bellingham, WA (February 27, 2018) – Nuu-Muu, designers of signature athleisure dresses made for everything from running marathons to climbing mountains, traveling the world or just running errands, debuts their Spring ’18 collection: Dare to Dream. Sporty but easy to dress up, the company’s products are technical enough for rigorous activity...