PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 26, 2018
PEARL iZUMi Expands Aero Apparel Collection
Louisville, Colo. (February 26, 2018) - PEARL iZUMi expands its Aero Apparel Collection, making Patented Speed Sleeve technology available to more riders in new Spring 2018 Jerseys. Of the total power produced by a rider, 90% is used to overcome aerodynamic drag on flat terrain. Two-thirds of this aero drag...
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February 26, 2018
PEARL iZUMi Introduces Patented Drop-Tail Design in Women’s Bibs
Louisville, Colo. (February 26, 2018) - PEARL iZUMi, maker of performance cycling apparel and footwear, releases its new Spring 2018 line with exciting road styles including the all new Women’s P.R.O. Escape Bib Shorts. With a continued focus on women’s apparel that fits riders’ mindsets as well as the body, the...
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February 26, 2018
Chums & Beyond Coastal Hire New E-Commerce Director, Susie Tew
Sun Valley, ID. (Feb. 26, 2018) - Chums, travel and active lifestyle accessory producer, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of Susie Tew as E-Commerce Director at the companies’ Salt Lake City office. With a BS in Business Marketing and...
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February 26, 2018
Hillsound Equipment Adds to their Growing Sales Team
Vancouver, BC (February 26, 2018) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for outdoor enthusiasts- is excited to partner with HannaWear Sales Inc. to further their distribution in Canada. Also based in Vancouver, HannaWear Sales Inc. is a full service sales agency and boasts more than...
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February 23, 2018
5.11 Extends Sponsorship of the Crossfit Games
Irvine, Calif. — 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce the extension of its sponsorship of the CrossFit Games for the next three years, running through 2020. 5.11® will continue as The Official Sponsor for the CrossFit Games Service Open, and will be the title sponsor of the...
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February 22, 2018
Tepui Tents Embarks on Endless Adventure
SANTA CRUZ, Calif. (Feb. 22, 2018) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, announced today the launch of its Endless Adventure™ initiative. As a company deeply rooted in off road adventure and expeditions this marks a new direction that aims to expand the rooftop tent...
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February 21, 2018
Bergreen Photography Joins The Conservation Alliance
Bend, Ore. – The Conservation Alliance welcomes Evergreen, Colo.-based Bergreen Photography as its newest member. This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces. This husband and wife photography team is passionate about...
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February 21, 2018
Astral Hits the Trail with the American Hiking Society and Jennifer Pharr Davis
February 21, 2018 – Asheville, NC – Nothing is more fun than a new adventure, and that’s what the world of trail has been for Astral. The brand made its big debut into the hiking market with the TR1 Series last year, and since then Astral’s Water Ready trail shoes...
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February 21, 2018
Katie Spikes Joins Mountain Khakis as Senior eCommerce Manager
JACKSON HOLE, WY – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Katie Spikes (a.k.a. “Spikes”) has joined their team as Senior eCommerce Manager. In her new position, Spikes will lead all Mountain Khakis’ digital media strategy and development efforts. Known...
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February 21, 2018
Coolcore looks to Fuze for odor control boost
PORTSMOUTH, NH – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabrics, is introducing Fuze silver and gold alloy technology to its range of fabrics giving them the added benefit of odor control. Fuze, a water based topical fabric treatment, permanently binds to fabrics providing odor control while enhancing UVA/ UVB...