PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 20, 2017
Smartwool Pairs Up with JAM Collective
Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships....
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December 20, 2017
Quiksilver and Pacsafe Partner to Create Capsule Collection
Huntington Beach, CA and Seattle, WA – December 20, 2017 – Quiksilver, adventure sports performance apparel brand, and Pacsafe, travel-security innovator, have teamed up to create two unique bags for Spring/Summer 2018 featuring boardrider specific functions with anti-theft technology. The QUIKSILVER X PACSAFE co-lab offers gear with extra security for...
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December 20, 2017
Thermacell donates $20,000 to Big City Mountaineers Through Summit for Someone Corporate Climb
Golden, Colo. (December 20, 2017)— Thermacell Repellents, Inc., an innovative manufacturer of area mosquito repellents and other insect control solutions, has donated $20,000 to Big City Mountaineers (BCM). Through it’s fundraising initiative, Summit for Someone, a group of Thermacell employees climbed Mt. Washington, the highest peak in the Northeastern United...
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December 20, 2017
G3 strengthens customer service department, retains NE sales agency with deep experience
Vancouver, B.C. (Dec. 20, 2017) – G3, the Vancouver-based manufacturer of premium backcountry ski and snowboard equipment, recently hired Steve Ingold as its customer service manager, bringing his many years of experience in the field to lead G3’s growing customer-service team. G3 also retained the All Mountain Group, a sales...
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December 19, 2017
Hydro Flask Expands Global Presence with Distribution in Australia
Bend, OR (December 19, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence into the Asia-Pacific market this fall. Beginning in December 2017, Hydro Flask will launch into Australian retailers...
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December 18, 2017
Thomson Bike Tours Launches New, First-Class Trip to Colombia
escape the January cold while immersing in a cycling and cultural GUILFORD, Conn. (December 18, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, announces a tour around Medellin, Colombia – one of their new, exclusive world-class bike trip...
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December 18, 2017
Hillsound Equipment Sponsors Winter Wild Race Series
Vancouver, BC (December 18, 2017)- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a product sponsor for the 9th annual Winter Wild Race Series. Each race in the New England-based series is set to challenge both the legs...
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December 18, 2017
Seirus Launches The Hellfire: Introducing Battery Powered All Day Heat
San Diego, CA (December 18, 2017) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is thrilled to announce that the Hellfire glove and mitt is now available online. The Hellfire is the next generation of battery-powered gloves and is the first to provide all day heat...
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December 18, 2017
Bridgedale Donates More Than 5,000 Socks To Help People Affected By Homeless This Winter Season
Markham, Ontario (December 18, 2017) – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 5,300 Merino Hiker socks to the nonprofit organization Knock Knock, Give a Sock (KKGS). The socks will be distributed to thousands of people in the New York City area...
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December 14, 2017
Mountain Equipment Introduces Winter 2018 Collection
Markham, ON - Mountain Equipment, designer and manufacturer of outdoor apparel and accessories, is introducing its winter 2018 collection at the Outdoor Retailer + Snow Show in Denver, Colo., booth #53104-UL. The collection includes a variety of hardshells, softshells, insulated outerwear, as well as base andmid layers for serious outdoor...