October 18, 2017

Johnson Outdoors Taps Darby Communications as PR Agency of Record

Old Town, ME – October 18, 2017 – Johnson Outdoors, a global leader in innovative outdoor recreation equipment products, has selected Darby Communications as PR agency of record for its Watercraft Recreation division, effective immediately. Johnson Outdoors Watercraft Recreation contains brands dedicated to inspiring life on water, including Old Town®...

October 18, 2017

Sego Ski Co. Starts Making Snow with Newly Appointed Sales Director Rex Wehrman

(Victor, Idaho) - October 18, 2017 - Sego Ski Co., the leading handcrafted, made-in-the-Tetons ski company, is proud to announce the hiring of seasoned veteran Rex Wehrman as the global sales director. The award-winning Sego Ski collection has shown remarkable growth since its inception in 2014, and the company looks...

October 18, 2017

Eagle Creek Introduces Fully Outfitted Pack-It™ Gear Kits for Fall 2017

San Diego, Ca. – Combining the popularity of Eagle Creek bags with the undeniable organization and convenience of Pack-It™, Eagle Creek now offers a selection of curated Gear Kits, matching five of their best-selling suitcases with the perfectly fitting Pack-It so travelers can get out the door faster and more easily....

October 17, 2017

Mountain Khakis Sees Strong Momentum Heading into Q4 with SELF Magazine Healthy Living Award

JACKSON HOLE - (October 17, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, is seeing strong momentum heading into the fourth quarter winning the 2017 SELF Healthy Living Awards for the Round Towner Beanie, wrapping up its Hell Yeah! Tour and being featured in the November issue...

October 17, 2017

AlpineAire Classic Guacamole Awarded Backpacker Editors’ Choice

Minneapolis, Minn. (October 17, 2017) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, earned the prestigious Editors’ Choice award from Backpacker Magazine for its Classic Guacamole—confirming AlpineAire’s commitment to freeze-dried innovation. “This guacamole is rich and balanced enough to put the finishing touch...

October 17, 2017

GU Energy Labs Contributes Additional $20,000 to Public Lands Defense Fund

Berkeley, Calif. (October 17, 2017) – Following a $25,000 donation in lieu of attending the Outdoor Retailer Summer Market, GU Energy Labs has contributed an additional $20,000 to The Conservation Alliance, funded in part by ongoing proceeds from the sale of GU’s Campfire S’mores Energy Gel. The Conservation Alliance will...

October 17, 2017

Speaking the TREWth!

Portland, OR (October 17, 2017) – TREW the original designers and builders of NW-inspired, performance outdoor apparel, continue their mission to convert the shredding public to bibs. In their efforts to show the people the TREWth, the TREW team has been updating the design and materials of their award-winning TREWth Bib...

October 16, 2017

Katadyn Partners to Supply Water Treatment for Hurricane Relief

Minneapolis, Minn. (October 16, 2017) Katadyn, a global manufacturer of industry-leading water treatment systems, partners with relief organizations to supply water filtration technologies for treating contaminated drinking water in areas affected by hurricanes, tsunamis and earthquakes. Hurricane Maria, a Category 5 hurricane, struck Puerto Rico and surrounding islands September 20...

October 16, 2017

The Conservation Alliance’s Backyard Collective Event Draws Seven Member Companies to Boulder, Colorado

Boulder, Colorado (October 16, 2017) - More than 80 volunteers from seven member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Boulder, Colorado on October 6. The group worked in support of Boulder’s Wildlands Restoration Volunteers on the flood restoration project along Left Hand Creek to amend,...

October 16, 2017

Industrial Revolution Expands Sales Force with Two New Rep Groups

Seattle, WA – October 16, 2017 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is excited to announce the addition of two stellar sales rep groups to its growing team. Wild Moon LLC and Pacific Recreation Sales Inc. will help IR continue to grow and service its specialty...